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How to Add Surveys to Engage Visitors in WordPress

wordpress surveys

Engaging your website visitors has potential to lead to greater sales and leads. The more time these individuals spend on your site, the more likely you’ll benefit in some way. Adding WordPress surveys can be a great way to get people involved and encourage return visits. It can also be a way to give customers a voice and determine demographics for the products or services you offer.

Adding WordPress Surveys to the Site

Adding surveys to your WordPress site is relatively easy. Of course, this is dependent on the extravagance of the series of questions you want to ask. For the most part, it’s all done automatically through plugins. However, there are several aspects you need to consider.

Knowing Your Audience

Having an idea about what your target audience wants to see will help you create ideal questions for the survey. If you operated a hotel rental website, it wouldn’t make much sense to post deep-sea fishing questions. Center your surveys around the types of people who are interested in your content for the best results. If you’re unsure about your audience, start with the type of content you create or even the business you operate.

Types of Questions

Before installing a plugin for the survey, you may want to consider the types of questions you want to provide. Multiple choice, yes or no and open answers are the most common. It all depends on what kind of questions you’re developing for your audience and what you want displayed as the end result.

Adding the Plugin

survey plugin

There are a number of survey plugins that can be quickly installed and ready to go in moments. The most difficult part is finding the ones that work best for you. You’ll have a better idea of what you’re looking for if you considered your audience and the types of questions you’ll give. To install one of these:

  1. Go to the “Plugins” area of your WordPress Dashboard
  2. Click the “Add New” button on the top of the page
  3. Using the search text on the right side of the screen, type in “surveys” and hit return
  4. Select the survey plugin you want and click the “Install” now button
  5. Once the plugin has been installed, activate it

Each plugin will have its own control from the dashboard for creating the surveys. Create a “test” unit first in order to experiment with what the plugin can do for you before creating a live form for your audience. Here are a few of some of the most popular plugins to use.

Quiz and Survey Master

quiz and survey master

The Quiz and Survey Master plugin is a flexible platform that allows you to create customized texts. There are several types of questions such as true and false, multiple choice and even captcha responses. It also allows you to assign categories to the questions and show scores in those particular areas.

Popup Surveys and Polls

pop us surveys and polls

This is another plugin that offers a range of question types as well as including a star rating system. It also sends email notifications after a response as well as a customized “thank you” message.

Surveys by IgniteFeedback

surveys by ignite

IgniteFeedback allows you to create surveys while showing the results with visitors in real-time. This plugin is more simplistic than alternatives, but it may be perfect for those who are simply looking for answers to, “How did you hear about the site?”

Where Will the Survey Go?

Putting the survey in the best possible position can be a difficult process. You want it to be easily accessible, but it may be too large to fit as a widget in your sidebar. This is going to be dependent on the type of survey you offer, the plugin itself and whether or not you want to host it on its own static page.

Using Heatmaps to Help

Heatmap plugins can be useful when looking for the most ideal place to set up a survey. Using a color-mapping-method, these tools can show you the most visible areas of your website according to the actual visitors. Most will show heavily viewed areas as red while locations on a page that are rarely detected are in blue. This way, you’ll be able to pick the best logical place to show your survey.

Static Page Marketing

static page marketing

What if you want a survey to reside on its own static page? If this is the case, then you need to make sure that your audience is aware the survey exists. This can be done in a series of ways:

  • Add the page to the top navigation bar and label it “Surveys”
  • Share the link to the survey periodically throughout the week on social media
  • Include the link in email marketing campaigns
  • Encourage visitors of your content posts to visit the “current” survey
  • Use pay-per-click campaigns to target the page
  • Create YouTube videos of previous results and encourage viewers to participate in the next survey

WordPress surveys can be an incredibly useful method for gathering information about the people who visit your site. This can play into future content, products to sell or services to add. Spend time developing the questions that can be the most fun as well as informative. A survey can help grab their attention, but the questions themselves can add to the experience. Have fun with the plugin and make the experience memorable for all of your users.

What kinds of questions would you ask your visitors? Would you create specific content tailored to what the masses are interested in seeing?

Author: Anna Gargioni

Updated on March 6, 2017

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