Social media interaction is one of the most cost-efficient methods for marketing your website on the Internet. As Twitter experiences millions of active users each month, it’s one of the more popular platforms in which to engage potential visitors and customers. Incorporating the feed into your WordPress website can serve several purposes for engaging others while promoting the site. With the right plugin, you can directly engage those visitors regardless of where you are.
What the Twitter Feed Does On Your Site
The Twitter feed in WordPress will show, in real-time, anything you post on Twitter. For example: if someone is looking at your homepage and you have a Twitter feed in the sidebar, a new message you post will immediately show to that visitor. This gives the website a sense of continuity and consistency. These can play prominent roles in helping a visitor decide to bookmark the page or move on.
According to statistics, there is a new site created every half a second. The Internet is full of pages that drop in activity for a variety of reasons. Some sites haven’t had new content added since 2008. When a site has such a lull in activity, it looks unattractive to many. It shows poor professionalism and can be damaging to creating a strong online reputation. The Twitter feed can help keep the site relevant, as long as you continue to post new messages. However, it’s still a good practice to add at least a few new pages of content each month.
Encouraging Direct Communication With Readers
If you use the script available from Twitter and copy the code into a “Text” widget in WordPress, it comes equipped with a text bar for visitors to use. This allows your target audience to directly communicate with you on the popular social hub directly from your website. When clicking into the text bar, a pop-up window will appear for the person to send a message through Twitter. Of course, these people will have to use their own accounts while messaging you.
When your website begins to create a level of popularity, it’s a good idea to communicate with your fans. What drives social media to work so well for promoting businesses, brands and people is the interaction itself. According to studies, people are more likely to trust a brand or product if it’s active on social media channels. Which means that consistent interaction on sites such as Twitter are ideal if you want to boost the reputation and appeal of your website.
Requires Very Little Effort
Once you copy the code from Twitter to embed the feed into WordPress, everything else is automatic. Simply post a few messages a day to engage your followers and the system does the rest. While you could pour a great deal of time researching the best hashtags and finding ideal people to mention, maintaining your Twitter account takes very little effort.
Installing the Twitter app on your smartphone allows you to make quick posts regardless of where you are. As long as you have an Internet connection, you can continue to be interactive on your site. Essentially, you can continue to add snippets of content through the Twitter feed in WordPress even if you’re having lunch at the park.
After adding your website link to your Twitter profile, using the feed in your sidebar helps create a method of cross promotion. This means that you can drive people from Twitter to your site while driving visitors from your site to your Twitter profile simultaneously. This can be an invaluable tool for amassing a large number of followers and subscribers without putting extra effort into the process.
According to statistics from the Pew Research Center, social media is one of the most popular things to do on the Internet for virtually anyone of any age group. Regardless of your target audience, it may be imperative that you spend time developing your online reputation to boost traffic. Tools such as the Twitter feed can help you achieve greater coverage while enhancing how you’re viewed as a professional.
How often do you use Twitter? Do you believe it’s feasible to increase traffic to your website while using social media outlets?
Author: Josh Dargie
My name is Josh Dargie and I’m the Operations Manager at GreenGeeks. I’ve been with the company since 2009. I have over 16 years of experience working with and for various web hosting providers specifically in development, day-to-day operations and customer service.