There’s no doubt that social media plays a major role in the lives of millions of people every day. In fact, approximately 79 percent of all Internet users are on sites like Facebook. This means there is a lot of opportunity for engaging a large audience in a short amount of time. Continue reading “50 Essential Social Media Stats That You Should Be Watching [Infographic]”
Cyber security is an ever-growing concern, especially in light of the 2016 election in the United States and the ransom of data from various hospitals across the globe. As the Internet continues to grow at an incredible rate year after year, businesses need to pay closer attention to cyber attacks. Continue reading “What Cyber Attacks Will Be Like in 2018 and How To Protect Your Business”
Many believe millennials are the wave of the future. In some regards, they are absolutely correct. That’s because this generation has the benefit of advancing technology as opposed to most generations before. Smartphones, social media and streaming video are only a few of the technologies millennials use more than any other age group. As a result, your millennial marketing tactics need to adapt. Continue reading “7 Things You Didn’t Know About How To Do Millennial Marketing Right”
Catchy headlines can do wonders for driving traffic. The trick is to create these without looking like “click-bait.” Nothing infuriates readers more than clicking on a link only to find out the content is related to something else. While titles that are click-baity may increase unique visitor rates, they usually damage return visitor ratios. Continue reading “18 Out-Of-The-Box Tips That Will Help You Write Catchy Headlines”
Links to your content are an important part of driving traffic. Whether it’s a link from a Google search or from a page someone is reading, the right links can vastly improve productivity of your website. Internal linking is part of that process. Continue reading “The Basics of Internal Linking (and How to Do it Right)”
Blogging has potential to be an incredibly lucrative way to replace a full-time income. That is, as long as you have determination and put in the effort you need to make it a success. What can you do to launch a blog that will make money? Continue reading “15 Best Tips to Launching a Successful Blog that Will Make Money”
Having a responsive website is imperative in today’s world. According to StatCounter, 52.64 percent of users were online through mobile devices. This means if you don’t have a responsive or mobile-friendly design, you may be missing out on a lot of traffic. It all starts with the best WordPress responsive themes. Continue reading “45 Best Responsive Themes for Your WordPress Website”
With the advent of Google, Alexa and Siri, searching the Internet can be done from almost anywhere by simply providing a voice command. It’s faster and you’re provided with “the best” immediate results. If you want your website or business to be brought to the surface, you need to invest in some voice search SEO. Continue reading “This is Why You Need to Optimize Your Website for Voice Search”
Digital marketing consists of using various technologies to connect with customers. While the Internet is one of the most pertinent of these platforms, there are also several other components you should consider. For instance, apps and SMS text messages are also considered digital marketing.
Having a strong strategy for marketing helps keep the business afloat. In fact, as many as 14 percent of businesses may fail because of poor marketing. And in today’s world, neglecting to implement a digital presence can be devastating to business practices. Continue reading “Proven Ways to Create a Digital Marketing Strategy that Works”
Google AdWords is one of the most popular forms of digital advertising on the Internet. Not only does it span across millions of searches performed every day, but the ads are also displayed on websites across the world. AdWords even influences advertisements delivered on YouTube.
You can see why this system is so prolific for engaging consumers.
AdWords is a relatively simple application to use, but you can lose a lot of money if you don’t advertise efficiently. Many have dumped a lot of cash into the system with little results simply because they didn’t optimize their ads.
In this article, I’m going to show you how to maximize the tool’s efficiency while getting more bang for your buck. It’s all about spending less to get more visitors and sales.
Continue reading “6 Best Ways to Get The Most Out of Google AdWords for Business”