Repurposing your content on social media is a viable method in making sure your best work can be reached by other audiences. While search engines such as Google will penalize your website for copying online content, there is nothing wrong with using the material on other social venues. It’s a method that can give you many social posts from using older content.
Why is re-purposing useful?
Many bloggers will create amazing pieces that perform well online. However, these articles may still be able to do much better if utilized on social networks. Instead of focusing on attracting people via search engines, social engagement could essentially boost the traffic to your site and/or business. Not everyone on YouTube may realize your website exists – but they could when you begin to re purpose your content.
Let’s Begin Re-purposing Your Materials
Deciding the Best Content
The first thing you need to decide is what content you want to use first. This should be the best performing articles you’ve developed for your website. Using tools such as Google Analytics or JetPack in WordPress can help you determine which posts were the most interesting to the majority of your visitors. You want to find posts that show the most visits, the most time on page and the most landed on. This is the material your target audience finds engaging and will more than likely be what social network audiences want to experience.
Using Evergreen Content
Evergreen content is that material that doesn’t change over time. It’s usually heavily based in unwavering facts and will remain true today as it will be in 30 years. Depending on your business, this may be difficult to determine. However, nearly every industry has evergreen facts that you can promote. While this may not be a requirement for re-purposing your articles, it will still play a powerful role in how relevant and successful the campaign will be in the future.
Engaging the Social Aspect of Re-purposing
Out of all social platforms, Twitter is one of the easiest to re-purpose content. Since you’re only allowed 140 characters, it’s easy to make short highlights of the blog post to be used. For example: If you have a blog post of the top 10 reasons to go camping in Wyoming, you could list each reason on Twitter one post at a time. This will give you 10 individual tweets regarding your single page of content while possibly generating interest from other users. As the system has more than 280 million active users each month, the potential for sharing your content is exceptional. Using popular hashtags in each one can also vastly improve your exposure.
Like Twitter, it’s easy to cut down a blog post to be used several times for attracting followers in Facebook. However, you’re provided with far more characters per post. This allows you to go into as much or as little detail as you want depending on your strategies for social marketing. Since people spend an average of 40 minutes per day on Facebook, it’s by far one of the most engaging social platforms on the Internet. In fact, it receives nearly twice the activity per person as Twitter. The more you share on this social hub, the better are your chances for improving the site’s reputation.
Although Google+ is not as popular as many other platforms, it still has enough of a user-base to make it worth putting up content. In fact, many small businesses often receive more traffic through this social channel than on Facebook or Twitter. Part of this is how the content is delivered to people that use Google+. As more than one-third of the people in the United States use this platform, it’s still an integral part of social marketing.
Video is one of the fastest growing methods for marketing on the Internet. According to statistics, the number of hours people watch content on the social giant has increased by 60 percent each year. YouTube makes it even better by offering a great deal of tools, sharing and advertising capabilities. Taking one of your best works on the blog and converting into a video has potential to help your branding in profound ways. You could also break down the blog post as you would for Twitter and create short videos on the different aspects of the single post.
LinkedIn and ShareSlide are populated by more of a professional audience. It hosts more than 70 million users and accommodates for nearly 20 percent of new product launches for business-to-business marketing. However, this doesn’t mean that you wouldn’t benefit from using the system to boost your reputation – especially in the professional dynamic. Building a presentation on this platform could be much easier by using content you’ve already developed. It could attract a more business-minded audience to your website.
Buffer and Hootsuite
Buffer and Hootsuite are platforms that will allow you to create social media posts and release them en mass. You can either share your content now or set these tools to release certain posts at specific times or days. This means you can take that top 10 list and share each point of it on 10 different days automatically all linking to the same blog post.
You don’t need to focus on blog posts in order to re-purpose content. Videos, images and more can be reused to boost your social engagement. For instance, you could easily turn a video you created into a podcast. The possibilities are great and can help you deliver a large number of content for social channels while having less content to develop.