Here’s Why Social Media Marketing is Critical in 2016

Importance of social media marketing

Since its development, social media has played a continuous role in how people interact with each other. From a business standpoint, it contributes to how companies interact with potential customers as well. As this has become a powerful method for organizations to reach a target market, many social platforms have integrated methods to help businesses reach their audiences. According to  Statista, 97% of the global share of companies uses social media marketing. Continue reading “Here’s Why Social Media Marketing is Critical in 2016”

5 Stats for Your WordPress Website Pages You Should Be Monitoring and Why

wordpress website stats

When it comes to creating content for your website, few systems are as versatile as WordPress. However, it takes more than just writing excellent posts to enhance the success of your site. Statistical information can be used to help you focus on everything from content to overall functionality. Here are five WordPress website stats you should be paying attention to and why they are important to your future success.

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The #1 Online Business Mistake You Should Avoid

start an online business

The online business is one of the easiest to establish. It often requires far less overhead, reduced financial investment and can be assembled rather quickly as opposed to brick-and-mortar locations. However, there are many pitfalls that need to be avoided if you want to continue having any level of success. Out of all of these that could happen, the worst may be your own lack of commitment. Continue reading “The #1 Online Business Mistake You Should Avoid”

5 Important Add-Ons in Jetpack for WordPress

wordpress jetpack plugin

Jetpack is a series of tools and features created to add a great deal more to the WordPress system. This collection is usually installed automatically with newer versions of the popular content management system, but it can be added as a plugin if you don’t already have it. The collection of modules within Jetpack offers improvements to everything from the comment section to security and safety measures.

The WordPress Jetpack plugin delivers more than 30 integrated features that are easy to install and configure. Once you’ve made a free account with Jetpack, you can vastly increase the potential of your website by the different tools available. The following are five of the most important additions that you may want to implement once you have the system installed.

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5 Power Tips for Growing Your Customer Base

grow your customer base

A common challenge that many small businesses face is getting more customers. It’s important to grow your customer base because a strong customer base is a more dependable source of sales than trying to acquire sales through first time customers. Over time, you’ll be able to rely on your customer base for your income if you nurture the relationship with your customers and deliver on your products/services. But how do you go about getting more customers in the first place? Here are five power tips that any business owner can use regardless of their budget. Continue reading “5 Power Tips for Growing Your Customer Base”

How To Re-purpose Your Content Through Social Media Channels

repurpose content

Repurposing your content on social media is a viable method in making sure your best work can be reached by other audiences. While search engines such as Google will penalize your website for copying online content, there is nothing wrong with using the material on other social venues. It’s a method that can give you many social posts from using older content.

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5 Environmental Facts That Will Change The Way You Think About Going Green

going green facts

The evidence supporting global warming theory is overwhelmingly conclusive. Human-driven expansion of the greenhouse effect is rapidly changing the planet you and I call home. Carbon dioxide, methane, nitrous oxide and water vapor blanket the earth’s atmosphere, holding in the heat. This causes widespread effects in the environment that, if left unchecked, will make the earth uninhabitable in a few decades. For businesses and individuals alike, now is the time to take action, as the following five going green facts illustrate. Continue reading “5 Environmental Facts That Will Change The Way You Think About Going Green”

5 Reasons Why SEO is Still Key To Your Website Success

see for your website

Search engine optimization has been a solid set of guidelines for website success and visibility. As with all areas of technology, it keeps going through frequent changes and refinements to improve overall performance. SEO by definition is the practice of structuring and promoting a website so that it will receive a steady increase in the number of organic visitors each day. Web search engines are designed to provide targeted traffic to websites based on topic-specific queries that people enter in the search box. The most prominent search engine that places the most emphasis on SEO is Google, though good SEO practices are also essential for successful site visibility in other search engines. The next ones familiar to the most people are Yahoo and Bing. Continue reading “5 Reasons Why SEO is Still Key To Your Website Success”

3 Easy Steps to Create a Short URL for Your WordPress Blog


There are many reasons to create a short URL, and you must be familiar with the practice if you are going to maximize the viability of your website. A short URL can give you a marketable commodity as well as a redirect for many monetization opportunities. Here are the easy steps to create a short URL for your website that will last a lifetime.

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