The Benefits and Drawbacks of Running a Small Business From Home

small business from home

Many people often fantasize about operating a business from home. The prospect of being their own boss is quite attractive to millions of people around the globe. Although there are many aspects to the home-based business that are very alluring, it isn’t without its own level of risk. Depending on the kind of business you operate, it can be more stressful and time consuming than having a traditional career for some big company. Continue reading “The Benefits and Drawbacks of Running a Small Business From Home”

The #1 Online Business Mistake You Should Avoid

start an online business

The online business is one of the easiest to establish. It often requires far less overhead, reduced financial investment and can be assembled rather quickly as opposed to brick-and-mortar locations. However, there are many pitfalls that need to be avoided if you want to continue having any level of success. Out of all of these that could happen, the worst may be your own lack of commitment. Continue reading “The #1 Online Business Mistake You Should Avoid”

Answer These 5 Questions Before You Start Building Your Small Business Website

build a small business website

Your online business persona is just as important as the one in the real world. Your website needs to be as clean and functional as your brick-and-mortar location. However, a bit more care needs to be put into creating an online representation of the business. In fact, there may be more strategy behind what to build online than in your real-world business location. Continue reading “Answer These 5 Questions Before You Start Building Your Small Business Website”

4 Smart Reasons To Invest In Mobile Rich Media Advertising

rich media advertising

In 2014, mobile devices surpassed desktop computer systems when it came to browsing the Internet. When considering how many households and business utilize full-sized computer systems, this is quite an astounding feat. It’s the heavy use of mobile technology that has changed the way many businesses promote their content online. The results gave way to rich media advertising for these small hand-held devices. Continue reading “4 Smart Reasons To Invest In Mobile Rich Media Advertising”

5 Power Tips for Growing Your Customer Base

grow your customer base

A common challenge that many small businesses face is getting more customers. It’s important to grow your customer base because a strong customer base is a more dependable source of sales than trying to acquire sales through first time customers. Over time, you’ll be able to rely on your customer base for your income if you nurture the relationship with your customers and deliver on your products/services. But how do you go about getting more customers in the first place? Here are five power tips that any business owner can use regardless of their budget. Continue reading “5 Power Tips for Growing Your Customer Base”

4 Solid Reasons Why Your Small Business Website Should Be Mobile-Friendly

Responsive Website

Smart devices have made a serious impact in how people view the Internet. In fact, a large portion of people haven’t opened a phone book in the past several years. When I need a phone number for a local business, I Google it. Because smart technology has evolved into what it is today, it’s vastly important that your business becomes mobile-friendly. Without having a website that is capable of adjusting to smaller screen resolutions, you could be inadvertently hurting your business. Continue reading “4 Solid Reasons Why Your Small Business Website Should Be Mobile-Friendly”

7 Compelling Reasons Why Your Business Should Be Going Green Now

business going green

A business going green benefits not only the environment but also the company’s own bottom line. If you haven’t taken steps to make your business greener, you are missing out on a key strategy for growth. You may believe that going green is just another short-lived trend or that your business is too small to make a difference. However, in a world striving for sustainability, going green means staying competitive.

You need not spend a ton on greening your company. You can easily get started with measures as small as placing recycling bins in your break room. In any case, don’t procrastinate. To keep pace with your customers and your industry, start going green now. Following are seven compelling reasons to join the green crusade. Continue reading “7 Compelling Reasons Why Your Business Should Be Going Green Now”