Think You’re Cut Out for Running Your Own Business? Here Are 8 Things You Should Know

start an online business

An online business gives you a great deal of freedom, but it’s not without its own set of benefits and drawbacks. While almost anyone can immediately get started running their own organization, it will take a bit of work to keep it running.

There’s a big difference between starting a business and maintaining a successful one. In the United States, many start-up businesses will fail within the first 12 months of operation.

Here are eight things you need to know if you want to make sure you don’t become part of that statistic. Continue reading “Think You’re Cut Out for Running Your Own Business? Here Are 8 Things You Should Know”

4 Strategic Reasons Why You Should Place Online Consumer Reviews on Your Website

online consumer reviews

Displaying online consumer reviews on the website can help strengthen the business. It’s a platform that gives virtually anyone a voice to express their experiences. Regardless if these reviews are good or bad, putting them out in the open demonstrates that your organization values communication.

Although some business owners may be intimidated by the fact of meeting negative comments head on, reviews from previous customers can prove to be greatly beneficial in any context.

Reviews inspire people to spend money by increasing visitor conversion rates. In other words, people are more apt to buying things from companies who are transparent in their practices.

The following are four strategic reasons why and how these reviews play such an integral role in the future of the company. Continue reading “4 Strategic Reasons Why You Should Place Online Consumer Reviews on Your Website”

5 Important Business Branding Lessons We Learned From 2015

business branding

Branding is a vital component of any business practice. It plays a dominant role in sales as well as recognition. It’s how consumers see your company, which is an ever-growing concern thanks to the Internet. Although it’s relatively easy to build a trustworthy business online, it can be equally as easy to lose that reputation. When preparing to face the future, learn what worked for creating a positive influence in local and online consumers. Continue reading “5 Important Business Branding Lessons We Learned From 2015”

4 Things You Can’t Ignore When Your eCommerce Sales Are Down

ecommerce sales

Many businesses have put a great deal of effort into developing a good eCommerce platform. This is because people are spending more money online each and every year.

According to recent studies, the global markets will account for more than $3.5 trillion in sales by 2019. With the innovations offered by mobile technology and the decrease in pricing for many services, more people are taking to the Internet to buy goods. Continue reading “4 Things You Can’t Ignore When Your eCommerce Sales Are Down”

The Benefits and Drawbacks of Running a Small Business From Home

small business from home

Many people often fantasize about operating a business from home. The prospect of being their own boss is quite attractive to millions of people around the globe.

Although there are many aspects to the home-based business that are very alluring, it isn’t without some level of risk. Depending on the kind of business you operate, it’s often more stressful and time-consuming than having a traditional career for some big company. Continue reading “The Benefits and Drawbacks of Running a Small Business From Home”

The #1 Online Business Mistake You Should Avoid

start an online business

The online business is one of the easiest to establish. It often requires far less overhead, reduced financial investment and put together rather quickly as opposed to brick-and-mortar locations. However, there are many pitfalls that you need to avoid if you want to continue having any level of success.

Out of all of these that could happen, the worst may be your own lack of commitment.

How A Lack of Commitment is the #1 Problem for Online Businesses

big sun

If you’re not committed to what needs to be done in every aspect of the online business, it will be next to impossible to experience any real success. You have to be ready to adjust your tactics as well as meet the demands of your target audience.

The following are aspects of the online business you need to show commitment to if you want to become a success.

Commitment to Social Media
big sun

Facebook Drives Sales

Facebook is one of the biggest referring websites for eCommerce. In reality, about 85% of sales from social media sites come from ads and posts seen in Facebook. These sales average to about $55 spent per order.

Considering there are more than two billion monthly active Facebook users, you’re simply missing out by not capitalizing on the social hub. That’s nearly one-third of the entire population of the planet.

All Social Media is Beneficial

Facebook isn’t the only social platform that people are using to shop online. Pinterest, Twitter, Instagram and even Snapchat all have their digital fingers in the proverbial pie.

Sales from social media is such an effective platform that many businesses spend ad money on influencer marketing every month. This is when a social “celebrity” markets your product to their followers and fans.

Keeping Consumers Interested Enhances the Experience

One of the primary reasons why social media has such an impact on various companies is because of the amount of interaction that is delivered. You can’t expect to post one or two comments on your business Twitter account and expect a big turnout.

There needs to be a regular flow of content on a daily basis. Many of the largest organizations post between 5 and 10 comments per day on social channels in order to engage consumers.

Another key element is engagement. Being social is the primary focus of “social media.” This means interacting with followers and directly addressing consumers. It shows you’re more than a faceless corporation trying to make a buck.

Commitment to Adapt Marketing Strategies

big sun

You can’t simply create a pay-per-click campaign and hope for the best. If one method for marketing isn’t producing good results, you need to adjust and adapt your strategy.

This comes from keeping an eye on various analytical metrics of your website and advertising campaigns. Committing to search engine marketing and other strategies only enhances the business, and it should always be maintained.

This includes any plans you have for local SEO marketing as well. After all, people are more likely to look up business information from the Internet than the traditional phone book.

Have a Budget Plan Ready

Part of the process to start an online business should be to budget the money needed for advertising. There is only so much that can be accomplished for free, and paying for various marketing services may enhance your success.

Once you find the perfect marketing strategy for your business, you need to commit to making sure it remains relevant over time.

Commitment to Adding Regular Content

big sun

When you visit business websites, there is a very good possibility that there is a blog available. For many of these companies, it’s the blog that brings in the visitors and engages them to make a purchase.

Many will promote their products and services by explaining how to use them efficiently. When you start an online business, you need to focus on how to get people to visit your site. Blogging and creating informative content is how a lot of this is done.

Keep the Material Fresh, Relevant and Frequent

Like social media, it takes more than a blog post once or twice a month to have any real impact on the Internet. Many professionals attest to five to eight being the magical number for blog posts per week.

Some have gone as high as 10 per day.

It all centers around what your business delivers and how committed you are to creating content. In either case, it takes material to attract readers.

To really draw in the audience and build consumer relationships, you can create:

  • List articles
  • Tutorials
  • Reviews

Any one of these types of content are effective at driving an audience.

SEO Promotes the Business

Part of making sure people are reading your content is by committing to search engine optimization. Implementing SEO on your website and social outlets is how most of your visitors are going to find the business.

Without these practices, your competitors will essentially bury your business in search result pages. Today’s business needs to focus a great deal on SEO if you want to remain relevant and competitive for your target audience.

Commitment to Education

big sun

Industries and information can change rapidly in our fast-paced economy. You need to be committed to educating yourself further to enhance the business. This could include learning new methods to perform tasks, new products and new information in general.

For example, the knowledge gained for computer networking in the 1990s is obsolete by today’s standards. Using this as a platform for your business would be futile. You need to strive to be the best there is in your industry.

This means you need to spend some time developing your knowledge.

Keeping Aware of Current Technology is a Boost to Success

Education should also include becoming knowledgeable about current technology. Although you may not need to be certified in computer engineering, keeping tabs on website and mobile device technology is beneficial for future designs and implementations.

For example, those who still do not have a responsive web design for mobile marketing are losing sales. This is because mobile Internet usage is widespread. More than 51% of the people on Earth use mobile Internet in some form.

Commitment to Profit

big sun

Although making money should be your primary goal, there are many people out there that sacrifice income in a variety of ways. A prime example of this is how people view online auctions and eCommerce in terms of competition.

In order to compete with other online businesses, many will drop their prices to encourage sales. This isn’t entirely a bad practice, until the market value of that particular item is dropped to the point of being worthless. This is called “market saturation,” and it could mean disaster for your business.

How Market Saturation Destroys Businesses

The sellers on eBay are one of the best examples of saturating the market. Since 2000, individual sellers and businesses have slowly decreased the value of many products.

In an attempt to sway customers, each person drops the price of an item in order to make a sale. In many cases, the price dropped lower than the actual manufacturing costs. Unfortunately, this led to many companies closing down their eBay outlets.

When too many people are trying to sell the same item and continuously drop prices, the only one who wins is the consumer. It no longer becomes worth selling products or services.

In the case of eBay, a large number of sellers were more concerned with just making a sale than they were with actually making profit.

eCommerce Sites Are Historical More Profitable than Auction Sites

Using an eCommerce site takes away a great deal of the problems faced with online auctions. Businesses compete more on a platform of marketing.

Successful owners are more committed to making income and providing superior customer service than many that use auction sites. Marketing and reputation is what often drives quality consumers, not price reductions.

Being Fully Committed Improves Business

A lack of commitment to the online business is why many of them fail over time. When you start an online business, you need to put full-time effort into the process. Analytics, marketing, shipping platforms and more need to have your utmost attention if you want to see real profits.

Commit yourself to the overall success of the business and reap the benefits.

Answer These 5 Questions Before You Start Building Your Small Business Website

build a small business website

Your online business persona is just as important as the one in the real world. Your website needs to be as clean and functional as your brick-and-mortar location. However, a bit more care needs to be put into creating an online representation of the business.

In fact, there may be more strategy behind what to build online than in your real-world business location. Continue reading “Answer These 5 Questions Before You Start Building Your Small Business Website”

4 Smart Reasons To Invest In Mobile Rich Media Advertising

rich media advertising

Mobile devices have long since surpassed desktop computer systems when it comes to browsing the Internet. When considering how many households and business utilize full-sized computer systems, this is quite an astounding feat.

It’s the heavy use of mobile technology that has changed the way many businesses promote their content online. The results gave way to rich media advertising for these small hand-held devices. Continue reading “4 Smart Reasons To Invest In Mobile Rich Media Advertising”

5 Power Tips for Growing Your Customer Base

grow your customer base

A common challenge that many small businesses face is getting more customers. It’s important to grow your customer base because it is a more dependable source of sales than trying to acquire income through first time customers.

Over time, you’ll be able to rely on your customer base for a steady stream of income. This is especially true if you nurture the relationship with your customers and deliver on your products/services.

But how do you go about getting more customers in the first place? Here are five power tips that any business owner can use regardless of their budget. Continue reading “5 Power Tips for Growing Your Customer Base”

4 Solid Reasons Why Your Small Business Website Should Be Mobile-Friendly

Responsive Website

Smart devices have made a serious impact in how people view the Internet. In fact, a large portion of people haven’t opened a phone book in the past several years. Because smart technology has evolved into what it is today, it’s vastly important that your business becomes mobile-friendly. Continue reading “4 Solid Reasons Why Your Small Business Website Should Be Mobile-Friendly”