According to the numbers, Facebook has an active daily user average of over 1.13 billion. This is approximately 15.5 percent of the entire population of Earth. It’s no wonder why so many businesses and other professionals use the site for marketing.

Facebook is one of the most utilized websites on the Internet. Learning how to use Facebook advertising tools will help you stay ahead of the competition when marketing to these users. However, a successful campaign requires more than just setting up a pay-per-click ad in the social media giant. Continue reading “15 Facebook Advertising Tools That Will Make You a Successful Marketer”

Everyone loves the idea of creating viral content that is shared all over the world. From boosting sales to becoming a celebrity of sorts, creating that one perfect piece of content that everyone sees is nothing short of awe-inspiring. Unfortunately, not everything can reach such levels of popularity.

And not for the lack of trying, either.

Unfortunately, creating something that has potential to become viral is quite subjective. It relies on a lot of factors beyond simply creating a post you thought was perfect. Although you may use tips to quickly boost social engagement, the actual content still is up to you to create. Continue reading “21 Proven Ways to Make Amazing Viral Content”

There’s no doubt that social media plays an important role in building a successful brand. On average, Internet users have almost three separate and active social media accounts.

That’s a lot of potential sharing and likes for brands, especially when you consider there are more than three billion Internet users across the globe.

So, how does one get into this wide market and become more “likeable” in sites like Facebook and Twitter? By giving people what they want. In some ways, you can consider this a form of customer service. It’s all about delivering a good experience to your patrons. Continue reading “Here’s How to Make Your Brand More “Likeable” on Social Media”

How many times have you searched for something in Google and found the answer displayed on the top of the page? This is a featured snippet. It’s one of the more coveted areas of the search engine giant, and it makes a big difference in regards to how people view the site.

Getting into the illustrious “position zero” comes with a variety of benefits. The most notable is that it appears before all other content in a search result page. Unfortunately, not all types of content are capable of making it into this “power zone” of sorts. That shouldn’t stop you from trying, though.

Continue reading “Here’s How and Why you Need your Site to be Featured on Google Featured Snippet”