Do you have a small business that needs some more exposure? Having an online presence for your small business is a great way to really get your name out there. One of the first things you should do is create a small business website to showcase your company, products, and services.
If you have been thinking about creating a website for your business, then this easy-to-follow tutorial will put you on the right track.
What You Need to Create a Small Business Website
When it is time to make your online presence known, there are a few things you may want to have ready to go. This will make providing initial content for your website much easier. When you have things in place beforehand, it always speeds up the process. I like to start with a website checklist. If you are having trouble coming up with ideas, here are some suggestions for you to consider.
Small Business Website Checklist
- About Us Content
- Business History
- Product and Service Information
- Will You Sell Online?
- Relevant Contact Info
- Professional Email
- Branding / Logo
- Terms of Service
- Hours of Operation
- Get a Domain Name (below)
- Web Hosting (below)
- Steps to Take to Create a Small Business Website
Now that you have a checklist in place, we can move on to the next steps. Follow the steps below in the order they are presented. This will make for the smoothest and easiest way for you to build a business website.
Get a Domain Name and Web Hosting
The first two things you want to do is purchase a domain name and web hosting. Simply go and search for the domain name you would like to represent your small business website. Remember, business names and domain names are often not tied together, which means your specific name may not be available.
If this is the case, don’t worry as there are now hundreds of different domain name extensions available for you to choose from. A diligent search and you will come away with something great!
Now that you have your domain name it is time to find web hosting. Web hosting is where you will actually build the site and publish it online. You want to find a solid web hosting provider that gives you all the tools you need to create a small business website.
GreenGeeks will provide you with all these tools and so much more. We also have the best customer service in the industry. Furthermore, we are a domain name registrar, so you can easily get your domain name and web hosting all in one place.
Use WordPress and Here is Why
There are actually quite a few different content management systems to choose from when it comes to creating a website for your business. With that being said, I recommend using WordPress for several different reasons.
Basically, WordPress is what we call “open source.” This means that thousands of different people can and do contribute to the project. WordPress is also very user-friendly, easy to install, and of course fairly easy to build around using various themes.
The platform is also extremely secure, which will help you tremendously in the long run. After you have chosen your domain name and hosting provider, you will be able to easily install WordPress using a Softaculous one-click installation (recommended), or by installing it manually.
Choosing a Theme and Plugins
WordPress has a ton of themes that can make your small business website rock. The same can be said for plugins. However, you might want to try and find a theme that is tailored to the type of website you are trying to create. In this case, you are creating a small business website, so finding a theme that plays to that niche is definitely worth it.
We can view plugins the same way. Yes, there are some plugins that every site should have. However, there are also some niche-specific plugins you might want to look into to help make your website even better.
Below, you will find a couple of theme and plugin suggestions that can help you create your small business website.
The Business Pro theme is a perfect choice for small business websites. It really doesn’t matter what type of services and products you offer, the Business Pro theme will give you everything you need to create a stunning layout.
There are tons of theme options, an easy-to-use theme customizer, a customizable header, and plenty of widget areas to work with. Of course, the theme is fully responsive and mobile-friendly. You can also easily add things like a portfolio and WooCommerce.
Worker is a very flexible, multi-purpose theme that can be used to create a small business website of any niche. Perhaps the best thing about the Worker theme is that it comes with some really great integrations already included.
Some of these include a premium version of the “Booked” plugin, along with the ability to display a calendar of custom dates on the front end of your website. This will make it simple and easy for customers to book services and times with you.
The WooCommerce plugin is essential for any small business website to sell products online. The plugin gives you the ability to easily add products (both digital and physical), product details, options, and more.
You will also be able to easily set up all your payment gateways, shipping, taxes, and inventory. The full setup of the plugin is not difficult, and there are almost endless options to how you lay out your online store. This is perfect for small business websites that will feature directly selling goods and services.
LiveChat is a great way to easily communicate with your website visitors in real-time. It gives you the ability to add live chat support to your WordPress website.
This gives your customers an easy way to ask you questions and talk about services and products when needed. Instant communication on a business website is both ideal and attractive to both the site owner and users.
Marketing Your Small Business Website
There are several different ways you can effectively share your small business website once you get it up and running. If you are having some trouble coming up with ideas, here are some different marketing options to consider for your small business website.
- Build Social Media Business Pages
- Put the Site’s URL on Business Cards
- Take Advantage of Email Marketing
- Run Ads
- Host a Giveaway
- Have a Blog on Your Ste
A small business website is arguably the most important thing you can have these days. It gives your small business an online presence, allows you to list services and sell goods online, and gives you a valuable marketing tool that can be utilized in a number of ways.
When you are ready to create a small business website, this guide will walk you through the entire process step-by-step. While you can jump around some if needed, following the steps above in the order they are given will make for the easiest small business website creation.
I hope this helped you on your journey. Good luck to you!
Author: Jeremy Holcombe
Growing up in Hawaii, Jeremy started his freelance writing career doing resumes, business plans, article writing, and everything in between. He now specializes in online marketing and content writing and is part of the Content Marketing Team at GreenGeeks.