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How to Set a Podcast in WordPress

Ready to start your own podcast from your WordPress website? Podcasts are quite the popular format whether you’re putting on an informative broadcast or simply want to entertain listeners. They can also be used to develop a revenue stream and make money from your website. This is especially true if you get support from advertisers to plug during your show.

Although there is a great deal that can go into developing a podcast, the reality of starting one isn’t as difficult as some might believe. Just think, you could be marketing your own broadcasts from your site before the end of the day.

In this tutorial, I’m going to show you what is necessary to get your own broadcast up and running today.

What do you need to start a podcast?

Starting a podcast is easy, but it can be quite an involved process. A lot of work can go into a broadcast if you want it to be engaging and successful.

Recording Equipment and Software

In reality, any microphone will work when developing your own audio broadcast. However, there is a distinct difference in quality when it comes to sound. Many podcasters will have personal preferences, and all the successful ones will tell you that quality definitely makes a difference.

As for software, a lot of people will use Audacity. This is a free application for the computer that records audio in a variety of formats while giving simple tools to create an amazing experience.

Podcast Hosting Services

One of the biggest things you’ll need to consider when setting up your own broadcast is the hosting service. While technically it’s possible to use your own web host for this, there may be issues that arise. For one thing, the bandwidth use can easily slow down your site if the show becomes popular. However, this can be offset by using a CDN or upgrading to VPS or dedicated servers.

Integrating the Broadcast with WordPress

The next thing you’ll need is to integrate the podcast with WordPress. This will give you the ability to market the broadcast material while offering your visitors something more from your site. Even if your shows are stored elsewhere on the Internet, you can still play them from pages and posts you create.

Using WordPress Podcast Plugins

There are several ways you can advertise a podcast. For instance, many people may just simply be able to search iTunes for your content. However, you can make your website work for you even more through WordPress podcast plugins.

In this article, I’ll show you how to use the Blubrry PowerPress Podcasting plugin. This tool connects your site directly to various systems such as iTunes and Google Play while giving you a strong system for marketing on your website.

To use PowerPress:

Go to the plugins area of WordPress and click the “Add New” button on the top.

go to plugins area

Search for the plugin, “Blubrry PowerPress.”

search for blubrry plugin

Install and activate the plugin. This will add a new function in the WordPress admin panel labeled, “PowerPress.”

install plugin

Click the PowerPress link from the left admin panel in WordPress to open the tool.

click powerpress

NOTE: These options are also available in the “Settings” area of WordPress under PowerPress.

In the settings screen, input the title of your program for the podcast.

input program title

Next, set up the information for sending the podcast to iTunes. This will include the subtitle, summary, category, explicit language settings and the email address iTunes will use to inform you when the podcast is accepted. You don’t need to set up an iTunes account, but it will surely help increase the visibility of your show.

set up info to send podcast to iTunes

For your artwork, you’ll enter the URL of the graphic iTunes will use. This image can be stored anywhere and needs to be either JPG or PNG formats. The image also needs to be at least 1400 by 1400 pixels and not to exceed 3000. You’ll be able to use a graphic if it’s stored on an external media library just by using the URL.

input url of graphics

In the “Blog Posts and Pages” area, you’ll see the default is to show media and links of the podcast “Below page content.” This can be changed depending on your website design needs, but I’m going to leave this as default for now.

blog post and pages area

In the advanced settings, you have control over other aspects to set a podcast in WordPress. Most of these are optional depending on your strategies for using the broadcast on your website.

advanced settings

Link your Blubrry account if you have one. This allows you to pull those podcasts directly from the Blubrry system.

link blubrry account

Once the primary page of PowerPress is complete, click the “Save Changes” button at the bottom.

save changes

Click on the “Audio Player” control in PowerPress.

click audio player control

Choose which audio player you wish to use in WordPress. By default, MediaElement.js will be the one selected.

mediaelement.js

Click the “Activate and Configure Now” link to change the settings of the player.

activate and configure

Each player will have its own settings to control things like the width of the player on the site and the icons used for playing the file.

Once you select and modify your player of choice, click the “Save Changes” button on the bottom.

click save button

Create a new post in WordPress.

create new post

Name the post something related to the podcast. For this example, I simply put in, “Podcast Broadcast.” I’m just going to delete this later anyway.

name post

Create a short post in relation to the content of the podcast. This can be anything from a synopsis of the material to even the transcript if you’d like. Some developers will use this area as a teaser for the broadcast.

Scroll down until you see the window for, “Podcast Episode.”

postcard episode

Fill in the information regarding the podcast. If you use a third-party to host the podcast, use the URL of the exact location of the file.

url of podcast location

Click the “Verify URL” button to ensure the link is active and accessible.

click verify url button

Once you’re done creating the post and adding the podcast, click the button to publish.

click publish button

PowerPress comes with a feature for Podcasting SEO. These settings are located under PowerPress in the left admin panel and are used to fine-tune optimization of the feed. This includes data for both audio and video objects.

PowerPress also has the ability to import podcasts from other hosting accounts and plugins. This control is found under the PowerPress settings.

Can you use a different player for your broadcasts other than PowerPress?

There are a number of podcast players you can install for WordPress. PowerPress is merely the tool that optimizes WordPress to share the broadcast. Many people use Smart Podcast Player in conjunction with PowerPress to present an attractive way for site visitors to listen to the show. If you do use a different player, simply disable the option for “Display Media & Links” in the PowerPress settings.

Setting a podcast in WordPress opens the doors to a whole different world of possibilities for the website. This lets you expand beyond text content and engage the audience in a whole new way. If you produce a weekly show to accompany your site, it has potential to make a big difference in traffic and brand recognition.

Do you have plans to set up your own podcast from your website? What kind of show would you produce if it meant gathering thousands of fans?

Author: Josh Dargie

My name is Josh Dargie and I’m the Operations Manager at GreenGeeks. I’ve been with the company since 2009. I have over 16 years of experience working with and for various web hosting providers specifically in development, day-to-day operations and customer service.

Updated on March 16, 2017

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