Webinar Date: March 18, 2026 at 09:00 AM PT
Speaker: Pam Aungst Cronin, President, Pam Ann Marketing and Stealth Search & Analytics
Most website owners are obsessing over the “safe” percentage of AI-generated copy to publish, but they’re asking the wrong question. Google doesn’t count your robot-written words. It rewards content that demonstrates the new “E” in E-E-A-T: Experience. The real secret to ranking in the AI era isn’t hiding your AI usage. It’s infusing your content with the “Vitamin E” (Experience) that machines simply cannot replicate. This session reveals how to use cognitive linguistics principles to move past hollow, generic copy and reach “Level 3” authority that both search engines and humans actually trust.
What You’ll Learn:
- Why Google added Experience to their E-A-T framework (now E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness)
- Why the AI-to-human ratio is a myth and what actually matters instead
- Three plug-and-play “Experience Signals” that prove to Google you’re a real-world expert (with specific implementation steps)
- Whether you use AI in your content workflow or write everything by hand, demonstrating Experience is now non-negotiable for rankings. You’ll leave this webinar with a concrete framework for creating content that’s impossible for both humans and search engines to ignore.
