Webinar Date: April 16, 2025 at 11AM PT
Speaker: Bridget Willard, Marketing Consultant, Bridget Willard, LLC
As small businesses, we all know we should have email marketing. Everyone knows we need email marketing. But how many of us actually send emails? Above that, how many of us attract the right subscribers? In other words, how many of us use a landing page correctly? In this talk, I’ll walk through the strategy to help gain attention and traction with the right people. Attendees will walk away with actionable steps to also build their lead generation machine.
What You’ll Learn:
- Deciding the audience
- Creating a free tool for the audience
- Writing the landing page on the website
- Creating a segment in an email client
- Creating a custom thank you page
- Writing the email with the free tool
- Sharing the landing page on social
- PPC campaign $1/day for landing page
- Regularly emailing the list