Webinar Date: June 25, 2026 at 11:00 AM PT
Speaker: Keanan Koppenhaver, Founder, FloorboardAI
Remember when building a five-page brochure site was the bread and butter of a web agency? That work is evaporating in front of us. A prompt and 90 seconds gets a client most of what used to take a month, and the clients are starting to notice. But this isn’t the end of agency work, it’s just the next phase of it, and the agencies who figure that out early are going to be in a very different position than the ones who don’t.
I’ve spent my career in and around agencies, and I now run FloorboardAI, helping agency owners figure out exactly this. In this session, I’ll walk through three trends reshaping the agency business right now: how AI is cracking open the DIY tools, why hourly billing is on borrowed time, and how client expectations for deliverables are quietly rising. Then we’ll get into three concrete paths agencies can take to come out of this stronger, and how to tell which one fits your business.
You’ll walk away with:
– A clear read on which parts of agency work AI is genuinely eating, and which it isn’t
– Three strategic paths forward, with honest tradeoffs for each
– Why hourly billing breaks in an AI-accelerated world, and what to move toward instead
– A way to think about your own positioning, pricing, and offerings going into the next year
What You’ll Learn:
- What’s actually changing (and what isn’t): The three trends I keep seeing across agency work right now: DIY tools getting real, hourly billing breaking down, and clients expecting more from every deliverable.
- Path one: embrace complexity: Going deeper, not wider. The kind of work AI still can’t touch, and what it takes to position yourself there.
- Path two: simplicity and speed: Productized, fixed-rate services with AI as the engine underneath. How the margins actually work, and which agencies this fits.
- Path three: pivot to AI offerings: Becoming the AI implementation partner for clients who already trust you. Why this path is wide open right now, and the trust gap that makes it work.
- Why agencies are actually in a great spot: Flexibility, cash flow, and the human in the loop. The structural advantages most agency owners are underrating right now.
- Picking your path: The questions I’d ask to figure out which of the three fits your business, and what the first 90 days of moving in that direction look like.
