Speaker: Maddy Osman, Author and Founder at The Blogsmith
Webinar Date: June 15, 2022 at 11:00 AM PT
Maddy Osman shares battle-tested lessons learned for creating consistent, high-quality content at scale. Developing a proprietary style guide that bridges the gap between what humans want to read and how robots process information is what made it possible to scale The Blogsmith to a team of 25+. If your team hasn’t yet established baseline style rules, you won’t want to miss this actionable session with takeaways to reduce your team’s time and effort spent editing.
What You’ll Learn:
- How to choose words that don’t unintentionally alienate readers
- How to thoughtfully incorporate formatting for readability and indexability
- Writing titles and subheadings for humans and robots
- How to effectively use visuals to improve the reader experience