Are you struggling to pick the best color scheme for your WordPress website? Design choices are an essential part of any website and they can help keep visitors on the page. One of the most important design choices you have to make is the color scheme of your website. The colors you choose will be the first thing visitors notice when they enter your website.
The color scheme doesn’t just make your website visually appealing, the colors you pick can help visitors make purchases. There are many research reports that show a link between colors and spending and you should be taking advantage of that. Today, I will demonstrate how to pick the best color scheme for your WordPress website.
Which Color Represents Your Website
When you look around at your favorite store logos, you will notice that they generally consist of 1 or 2 colors. These colors are not picked at random either, in fact, companies have researched the psychological effects of colors on a buyer’s mind. Each color will have a different effect on buyers and selecting the best colors for your business can help tremendously. This is not limited to logos, every color on your business location or website can influence your customers. Here is what each of the major colors represents and how they affect spending:
Red: Enthusiasm, passion, desire, and vigor. Red represents a rich and refined taste for spenders, but some research has shown that it may also remind visitors of a stop sign or red light. At the same point, 33% of the largest companies use red in their brand’s logo, so it must be working fine.
Orange: Positivity, fun, friendly, inspiring, and refreshing. Orange represents fun, quality, and affordability to spenders.
Yellow: Joy, optimism, and confidence. Yellow represents happiness and confidence to spenders.
Blue: Trust, honesty, reliability, and strength. Blue represents trust and reliability to spenders.
Green: Growth, hopefulness, calm, and peacefulness. Green represents environmental friendliness to spenders.
Black: Solid, sophistication, and secure. Black represents exclusiveness, sophistication, and royalty to spenders.
Understand Your Audience
Reading what each of these colors means might have made you want to pick a color right away, but the color is not enough. You need to understand the kind of visitors your website is trying to attract. Odds are you already have a certain brand image going for you and loyal customers who like it. You need to make sure you are not choosing a color scheme that scares away your current audience or doesn’t mix well with your products.
For example, if you’re not the most environmentally conscious business, which you should be, you might want to stay away from the color green. If you think about environmental related products or service, they usually have green on them. For example, GreenGeeks logo is green and we do everything possible to ensure that your website leaves the smallest carbon footprint.
Creating Your Color Scheme
Before you continue, make a plan. You should at most only be using two colors in your logo. There are many reasons why more colors are bad, but one of the main reasons is money. Colored ink is expensive and you can actually save a lot of money by using fewer colors in your logo. Seriously, bigger companies have saved millions by shrinking their logo or reducing the number of colors. They get printed millions of times in some cases and that is expensive.
After you have carefully thought about what colors you want to use in your logo it’s time to create one. There are many tools you can use to do this and here are two that are completely free to use.
The Material Palette is a great resource that you can use for free to create the perfect color palette for your website. Its main purpose is for phone app designs, but the same principles can be used for website color schemes as well. Simply select the colors you want to use and Material Palette will generate some options that you might like.
Coolors.co is another free resource you can use to generate color schemes for your website. This one has a unique twist. All you need to do is hit your space bar to load a new scheme. This is a great option if you are really unsure of the colors you want to use. You can of course, manually enter the colors you want to use. The best part is you can download the scheme you want to use.
Take Your Brand Imaging Seriously
Brand recognition is extremely important to businesses around the world. Companies spend millions to get the perfect color scheme in some cases. Logos are redesigned for major businesses all the time. This is to give them a fresh look and appeal to newer generations. Your color scheme is something that you need to have a plan for from the beginning.
Many beginners think that picking out a cool theme and installing it is all the design they need, but that couldn’t be more wrong. All themes come with the ability to change colors and you should use that to pick the best color theme for your website. After the colors are picked you also need to place your content on your website in a way that looks good. This includes things like navigation menus, widgets, home page design, and more.
How long has it taken you to decide on the best color scheme for your website? Which tools have you used?
Author: Robert Giaquinto
Robert has been writing tutorials about WordPress and other CMS for over 3 years since joining the GreenGeeks marketing team. Thanks to this, he has had the opportunity to research and master several areas of WordPress including plugin usage, SEO, website design, and social media integration. When he is not creating content for WordPress, Robert is digging up new content ideas for environmental pieces. These range from the pollution in our air to the danger’s wildlife face. And with a bachelor’s degree in electrical engineering, he is always eager to discuss the way our technologies are affecting the environment, especially when it comes to solar energy.