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How to Use Redirection to Easily Setup 301 Redirects in WordPress

Do you need a quick way to set up redirections for your WordPress website? Redirects are a way to send users from one URL to another. There are many reasons why you will have to do this at one point. The most common need for redirects occurs when you are switching web hosts.

When a web host switch happens, it is quite common for links to break during the process. To solve this issue, redirects can be used as a solution. Redirects can be a permanent or temporary solution, but it is entirely up to the web developers. Today, I will demonstrate how to use the Redirection plugin to easily set up 301 redirects in WordPress.

When Should You Use a Redirect in WordPress

There are plenty of uses for redirects other than switching web hosts. Some of them include redirects to updated or revised content, new products or services, limited time deals, holiday specials, 404 error pages, and much more. Any time or occasion that you want a visitor who is accessing one page to go to another page, a redirect can be used.

For example, let’s say your website sells products that change every month. Each month has an exclusive deals page that you rotate. You can set up a redirect to bring visitors to the correct page for the month. Redirects can be used for so many different topics, the possibilities are incredible.

How to Use Redirection to Easily Setup 301 Redirects in WordPress

Today I will demonstrate how to use the Redirection plugin to easily set up 301 redirects in WordPress. This is the most popular redirection plugin for WordPress with over 1 million active installs. It is popular for a good reason, it is completely free and easy to use at any skill level. Keep in mind that there are multiple types of redirects. This plugin uses 301 redirects, which are meant for permanent use. This does not mean they cannot be undone, but it will affect the pages search engine ranking.

Installing Redirection

Let’s start by going to the plugins area of WordPress and click on the “Add New” button.

click on the "Add New" button.

Search for Redirection in the available search box. This will pull up additional plugins that you may find helpful.

Search for Redirection in the available search box.

Scroll down until you find the Redirection plugin and click on the “Install Now” button and activate the plugin for use.

Click on the "Install Now" button.

On the left-hand admin panel click on Tools and select the Redirection option. This will pull up the main settings page.

Click on Tools and select the Redirection option.

Setting Up Redirects in WordPress

This plugin is super simple to understand. There are two URLs that must be entered to create a redirect. They are the Source URL and the Target URL. The Source URL is the URL that visitors access. The Target URL is the URL that you want to send them too.

For example, if you wanted to redirect your visitors from Page 1 to Page 2, the Source URL would be Page 1 and the Target URL would be Page 2. This means that if a visitor clicks on a link to Page 1, they will end up on Page 2.

Fill the Source URL and the Target URL with the appropriate information. Click on the “Add Redirect” button to create the redirection. Repeat as many times as needed.

Click on the "Add Redirect" button.

There are no limits on how many redirects you can have on your website with this plugin, but that does not mean you should use more than you need. Your website’s SEO is very important and redirects can damage it. Redirects are normal for all websites, but they take time to resolve and for the new URL to be properly ranked or updated with the appropriate rankings. This process is different for every website because it is dependent on when search engine bots visit your pages for rankings.

If at any time you want to disable or delete your redirect, simply click on the Delete or Disable option underneath the redirect.

Click on the Delete or Disable option.

Congratulations, you know how to create 301 redirects with the Redirection plugin. You can repeat these directions to add as many redirects as necessary, but use them for permanent needs.

Send Visitors to the Correct Places

It can be really annoying for visitors, especially new ones, to end up on the wrong page, find a broken link, or 404 error page. It is important that redirects are tested to make sure visitors are sent to the correct location. Fixing URL mistakes is quick, but the problem is finding out about them. One of the best solutions is to have always listen to visitors’ feedback. One of the most important pages a website needs to make is a Contact Us page.

Visitors can inform you about bugs or mistakes found on your websites. No website is perfect and mistakes happen, but what’s more important is how your correct them. A speedy recovery will look great for any website and will build visitor confidence. Confidence leads to loyalty and loyal visitors are what every website wants.

How many redirects have you created? What have you used your redirects for? How easy do you find the Redirection plugin to use?

Author: Ron Helms

I currently work for GreenGeeks as a Support Technician. My primary roles are supporting our VPS and Dedicated server clients, as well as performing site migrations. With experience in the web hosting industry since 2009, there is rarely a question I can’t help answer. In my spare time, I enjoy gaming and working on cars as an automotive enthusiast.

Updated on April 27, 2018

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