The United States environmental regulations have been rolling back for the last few years, but that is not changing what car manufacturers are doing. And the future looks somewhat brighter thanks to the efforts of these companies.
Ford, Honda, Volkswagen, and BMW are choosing to keep their current plans for releasing fuel-efficient vehicles. They have made this clear by striking an emissions deal with the state of California.
In which they plan to release cars that get 50 miles to the gallon by 2026.
Why Is This Significant?
Due to regulation rollbacks, these car manufacturers have no legal obligation to agree to stricter regulations.
However, they are doing so willingly.
But this shouldn’t come as a big surprise. Consumers are looking for companies to go green and are willing to spend more money on products that are environmentally friendly.
In fact, fuel-efficient cars are just a better value. Being able to save thousands of dollars on gas over the lifespan of your car is a no-brainer.
On top of this, it’s better for the environment. It’s a win-win situation.
Certainty for Car Manufacturers
Another important point is that these companies now have a clear guideline to follow for the foreseeable future.
By agreeing to the strictest regulations, the cars they make will meet emission goals in any state.
Considering that these companies manufacture millions of cars each year, this is an extremely important point.
It gives them a clear goal to work towards that will not be changing for multiple years.
Going Green Is In
Car manufacturers are not the only companies that are committing to going green. Large tech companies like Apple, Microsoft, Samsung, and many others are already leading the charge.
Because that is what the consumer wants in 2019. Choosing to not go green is a terrible choice for any business at this moment.
Millennials and future generations care about the environment and the fight against climate change more than any of their predecessors.
They are who these companies will sell their products to as the target consumer.