Lighthouse is an open-source Google tool that analyzes the performance of web pages. While its focus is web applications and mobile sites, it still provides a lot of useful information and recommendations that can make any website better. Continue reading “What is Google Lighthouse and How Do You Use It?”
A robots.txt file is a tool you can use to control how the search engines see your site. Essentially, it tells search engines how to behave when crawling your content. And, they can be extremely valuable for SEO and overall site management. Continue reading “What Is the robots.txt File and How Do You Create One?”
If you’ve ever done research on how to improve your website, you have probably come across articles that discuss placing certain kinds of content “above the fold,” or “below the fold.”
In this article, I will explain what the fold is, and why it’s important to optimize the information appearing above the fold. I’ll give you some tips on how to optimize your site with the fold line in mind, and get into why we look at web pages the way we do. Continue reading “10 Easy Ways to Optimize “Above the Fold” and Why”
You have about 5-seconds (give or take) to let your website visitors know what your company or brand is and what they do. Is your website easy to navigate? Is the layout of your pricing easy to see and understand? Do you have a high bounce rate? It may be time to improve website design.
Continue reading “10 Essential Tips to Improve Your Website Design”
The web design space is constantly moving and whether you are a professional web designer or a novice it can be a struggle to keep up. Add value to your website by utilizing free web design tools to speed up and streamline your web design process.
Continue reading “13 Free Web Design Tools You Never Knew About”
Since the days the first web pages sprouted up over public access to the Internet, design has evolved. For one thing, it takes a great deal more strategy to succeed today thanks to the immense amount of competition. As a result, you need to pay more attention to website design best practices. Continue reading “17 Website Design Best Practices You Need to Know in 2018”
When it comes to developing a successful website, it takes more than just slapping some images onto a colored background. In reality, a good design has more to do with website color psychology than what you might think.
In fact, as many as 40% of visitors may not return if they don’t like the appearance of a site. So, what can you do to improve conversions? Continue reading “This is How Color Psychology Affects Website Conversions”
Websites have evolved a great deal from the days of dial-up Internet access. From the basic HTML table and frame layouts, design has morphed into an engaging and visual stunning application. And just when we thought it couldn’t get any better, new UX design trends hit the scene. Continue reading “14 Greatest UX Design Trends You Should Watch Out For [Infographic]”
Your online appearance is just as vital to success as your real-life interactions. Think of little virtual people coming to visit the digital representation of your business. Would they feel invited or be repulsed by what they see online?
The overall look of your site will play a dominant role in whether someone decides to continue reading or move on. In fact, the most simple design changes can and will affect the success of your website.
Here are seven of the worst website design ideas for business you shouldn’t consider. Continue reading “The 7 Worst Website Design Ideas for Business”
Your website is essentially the digital representation of your brand or persona. As such, it needs to be functional as well as visually appealing. Unfortunately, a lot of changes you make to the site could have adverse effects on its success.
Something you may have thought was a small addition could greatly alter how people interact with the site. So, what are some changes that could result in a positive or negative impact for others? Continue reading “Shockingly Simple Design Changes That Can Make or Break Your Website Success”