10 Easy Ways to Optimize “Above the Fold” and Why

optimize above the fold

If you’ve ever done research on how to improve your website, you have probably come across articles that discuss placing certain kinds of content “above the fold,” or “below the fold.”

In this article, I will explain what the fold is, and why it’s important to optimize the information appearing above the fold. I’ll give you some tips on how to optimize your site with the fold line in mind, and get into why we look at web pages the way we do. Continue reading “10 Easy Ways to Optimize “Above the Fold” and Why”

This is How Color Psychology Affects Website Conversions

Website Color Psychology

When it comes to developing a successful website, it takes more than just slapping some images onto a colored background. In reality, a good design has more to do with website color psychology than what you might think.

In fact, as many as 40% of visitors may not return if they don’t like the appearance of a site. So, what can you do to improve conversions? Continue reading “This is How Color Psychology Affects Website Conversions”

The 7 Worst Website Design Ideas for Business

website design ideas for business

Your online appearance is just as vital to success as your real-life interactions. Think of little virtual people coming to visit the digital representation of your business. Would they feel invited or be repulsed by what they see online?

The overall look of your site will play a dominant role in whether someone decides to continue reading or move on. In fact, the most simple design changes can and will affect the success of your website.

Here are seven of the worst website design ideas for business you shouldn’t consider. Continue reading “The 7 Worst Website Design Ideas for Business”

Shockingly Simple Design Changes That Can Make or Break Your Website Success

website design tips

Your website is essentially the digital representation of your brand or persona. As such, it needs to be functional as well as visually appealing. Unfortunately, a lot of changes you make to the site could have adverse effects on its success.

Something you may have thought was a small addition could greatly alter how people interact with the site. So, what are some changes that could result in a positive or negative impact for others? Continue reading “Shockingly Simple Design Changes That Can Make or Break Your Website Success”