7 of the Best Digital Marketing Channels and How to Use Them

Digital Marketing Channels

If you own a website, or are in the process of building one, then you must already be aware of the different digital marketing channels you can use to promote the site. Each of these has unique traits and a different return on investment (ROI). Mastering as many of these platforms as possible will benefit your website and brand greatly.

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How to Create a Well-Received Brand Identity for Your Small Business

Creating a Brand Identity

When we have an idea for a new business, creating a brand identity is not the first thing most of us think about. But in the long run, it may be the most critical consideration we make.

A strong brand identity doesn’t guarantee success. But a weak or misguided identity can work against a small business. Continue reading “How to Create a Well-Received Brand Identity for Your Small Business”

8 Awesome Ways to Boost Your Email Marketing Campaign for Free

Email Marketing Tips

Advertising your website to the right audience is not easy, but email marketing remains one of the very best ways to do it.  From a financial respective, your email marketing has the highest return on investment (ROI) than any other method with a whopping $40 dollars for each dollar spent.

However, many of the best marketing strategies are completely free, so there’s no reason not to take advantage of them.

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7 Tips to Boost Facebook Sales and Generate More Income

Making Facebook Sales

Facebook is the undisputed king of social media, and as such, it can help your website generate sales.  In fact, it’s pretty hard for it not to as Facebook accounts for 80.4% of all referrals to eCommerce sites. With the next highest being Instagram at 10.7%, which Facebook also owns.

Thus, if you are looking for a way to generate more income, Facebook is the place to do it.

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When Should You Update Content? Keeping Your Site Relevant

Update Content

When we take on the task of building a website, we’re usually not thinking about when to update the content. We’re focused on how to organize and present the information on the site. For most websites, the initial creation is a big job. When it’s finished, it’s easy to think, “Well, I’m glad that’s done!” Continue reading “When Should You Update Content? Keeping Your Site Relevant”