User intent isn’t a new strategy for content marketing. In fact, people have been talking about it prior to 2008. It’s simply more of a focus now because of how technology has evolved. In reality, it’s perhaps currently one of the most important aspects of marketing on the Internet. Continue reading “7 Reasons You Need to Optimize Content for User Intent”
Getting traffic is good, but keeping an audience engaged is better. Those who find your content appealing are more likely to become ardent fans and share your materials. This is why you need to pay more attention to the types of content formats that will serve you well.
Continue reading “25 Brilliant Content Formats You Need to Use Now [Infographic]”
Video is one of the biggest and most effective forms of content on the Internet. In fact, it’s believed that video content will make up 80% of all traffic on the Internet by 2019. It is this reason why many put effort into video marketing on social media. Continue reading “Why Social Video Marketing is Important and How to Do It Right”
If you don’t have a website for your business yet, you’re missing out. More people are using the Internet to find businesses more than the traditional phonebook, and not being visible in search engines will hurt your bottom line. And, you need to develop strong local SEO marketing if you want to stay ahead of the competition. Continue reading “10 Expert-Backed Tips That Will Help You With Local SEO Marketing”
It takes good keywords to get the attention of readers as well as search engines. However, it takes more than the word itself to really drive traffic. It takes an understanding of how they are used and what words are the best for your content. Today, we’ll look at some of the best keyword tools you can use for optimization. Continue reading “15 Powerful Keyword Tools that Will Make You a Pro at SEO”
Just when you thought you mastered marketing to one generation, another appears to take up the reigns. Although focusing attention on marketing to millennials is still important, it’s probably time you start looking at marketing to Generation Z. Continue reading “How to Best Market to the Newest Consumer: Generation Z”
What would you do to see a blog post or social comment you made spread across the Internet like wildfire? Viral content puts the message in front of thousands upon thousands of people in a very short amount of time. But what makes content go viral in the first place? It depends on your message. Continue reading “What Makes Content Viral and Why You Need to Know This”
Email is still an effective tool for engaging customers. It remains as one of the most popular forms of communication to this day. Unfortunately, not everyone creates stunning messages to connect with consumers. This is a lost opportunity to make more money than you might realize. Continue reading “7 Lessons I Have Learned on How to Design an Awesome Email”
There’s no doubt social media plays an important part of everyday life. Sites like Facebook experience hundreds of millions of regular users every month. It only makes sense marketers would try to capitalize on this usage. In fact, many of them are including Facebook live marketing tactics to boost sales. Continue reading “9 Best Ways to Do Facebook Live Marketing For Your Brand”
Below is a culmination of the most effective methods for developing a website that generates traffic. From improving search rankings to boosting the visitor experience, each of these steps will reinforce the success of your website.
Continue reading “An Easy SEO Checklist on How to Launch a New Website [Infographic]”