What do Siri, Alexa and Google have in common? They are three of the most popular classifications of chatbots. Essentially, a chatbot is a piece of programming that understands multiple methods of communication and produces a result.
You probably talk to a chatbot on a regular basis if you use all of the functions on your phone.
Although the algorithms and programs of these chatbots are not perfect, the technology is rapidly advancing. The artificial intelligence behind these platforms is becoming quite intuitive. Continue reading “Here’s Why Chatbots are The Future of Consumer Engagement”
As many as 83 percent of people in the United States have a social media account of some kind. This means that every business needs to target outlets such as Facebook and Twitter with some form of engagement. It’s getting the most out of the marketing campaign that is often the tricky part.
It takes more than just posting a few updates to your timeline and sharing an image or two. While these have potential to reach a small audience, you could be doing far more. Continue reading “13 of the Smartest Social Media Hacks I Have Ever Seen”
Content is how people find your website. Success is often determined by the amount of quality material your blog has available. Because there are so many blogs available to read on the Internet, any lull in your writing sends people to your competition. Even the most optimized web hosting solution can’t help if there is no content for visitors to read.
These lulls are often caused by the dreaded writer’s block. Continue reading “51+ Ways To Come Up With Blog Content Ideas When You are Stuck”
Instagram is a social media force to reckon with. It’s steadily growing into a powerful platform that allows individuals and businesses alike to share images across its vast network. If you don’t have an Instagram marketing strategy, it’s time to develop one. Continue reading “15 Expert Tips on How to Be Better at Instagram Marketing”
Approximately 80 percent of Internet users own a smartphone. It’s no wonder why mobile users surpassed desktop computers for bandwidth used online. Instead of heading home and getting on the computer to look something up or to chat on Facebook, people can do it while at the grocery store.
Because mobile technology is so prevalent in today’s society, a new way to develop websites has been formulated. Thus enters in the idea of a mobile-first index. Continue reading “10 of the Best SEO Tips for Google Mobile-First Indexing”
Social media plays a big role in marketing and engaging a target audience. It’s used to promote a single person or accentuate a large corporation. In fact, social media posts consisting of images are more than two-times likely to engage people on Facebook. Continue reading “25 Free Tools for Designing Stunning Social Media Graphics”
A social media influencer is one who has a very large following on social outlets. This could include things like YouTube, Facebook, Twitter and even Instagram. Because these individuals can reach a vast number of people almost instantly, they are valuable to marketing campaigns. Continue reading “9 Tips that Will Make you Successful at Influencer Marketing”
Infographics are an influential part of online sharing. These data-driven images are often the most shared pieces of content on social media and other digital platforms. Some people will even print them out to use in the real world.
One of the reasons why infographics work so well is because humans are a visual species. Most of us will learn and absorb more information if there is a graphic element involved. In fact, people are six times more likely to remember content three days later if it involved a picture. Continue reading “The Ultimate Guide On How to Create Awesome Infographics”
Search engine optimization has evolved quite a bit since the development of the first result page. As the years go by, it’s often difficult to keep a handle on all the different algorithm changes and procedures. However, there are a handful of common SEO mistakes that even the best of us make.
On average, people use mobile devices on the Internet more often than desktop computers. Because of the nature behind smartphones and tablets, optimization needs to be tweaked to accommodate those users.
Even though good web hosting platforms can solve a lot of performance issues when it comes to SEO, the bulk of develop still relies on the developer. A wicked fast server means nothing if the web designer implements poor optimization practices. Continue reading “Here are 11 of the Worst Mobile SEO Mistakes Even the Best Marketers Make”
According to the numbers, Facebook has an active daily user average of over 1.13 billion. This is approximately 15.5 percent of the entire population of Earth. It’s no wonder why so many businesses and other professionals use the site for marketing.
Facebook is one of the most utilized websites on the Internet. Learning how to use Facebook advertising tools will help you stay ahead of the competition when marketing to these users. However, a successful campaign requires more than just setting up a pay-per-click ad in the social media giant. Continue reading “15 Facebook Advertising Tools That Will Make You a Successful Marketer”