Many believe millennials are the wave of the future. In some regards, they are absolutely correct. That’s because this generation has the benefit of advancing technology as opposed to most generations before. Smartphones, social media and streaming video are only a few of the technologies millennials use more than any other age group. As a result, your millennial marketing tactics need to adapt. Continue reading “7 Things You Didn’t Know About How To Do Millennial Marketing Right”
Links to your content are an important part of driving traffic. Whether it’s a link from a Google search or from a page someone is reading, the right links can vastly improve productivity of your website. Internal linking is part of that process. Continue reading “The Basics of Internal Linking (and How to Do it Right)”
Blogging has potential to be an incredibly lucrative way to replace a full-time income. That is, as long as you have determination and put in the effort you need to make it a success. What can you do to launch a blog that will make money? Continue reading “15 Best Tips to Launching a Successful Blog that Will Make Money”
With the advent of Google, Alexa and Siri, searching the Internet can be done from almost anywhere by simply providing a voice command. It’s faster and you’re provided with “the best” immediate results. If you want your website or business to be brought to the surface, you need to invest in some voice search SEO. Continue reading “This is Why You Need to Optimize Your Website for Voice Search”
Digital marketing consists of using various technologies to connect with customers. While the Internet is one of the most pertinent of these platforms, there are also several other components you should consider. For instance, apps and SMS text messages are also considered digital marketing.
Having a strong strategy for marketing helps keep the business afloat. In fact, as many as 14 percent of businesses may fail because of poor marketing. And in today’s world, neglecting to implement a digital presence can be devastating to business practices. Continue reading “Proven Ways to Create a Digital Marketing Strategy that Works”
Social media landing pages come in all shapes and sizes. Some of the most effective are those which are specifically tailored to the social hub. Unfortunately, not everyone has the best strategy when it comes to creating these online connections. So, what can be done to improve your social landing page’s performance? Continue reading “10 Things You Need To Avoid When Creating a Social Media Landing Page”
Back in the day, it was easy to score high in search results by accumulating a massive number of backlinks. These could be from virtually any website as long as the search engines could crawl the URL. Today, engines such as Google are rewarding quality over quantity. This means developers need to attract authority links from relevant sites and businesses.
An authoritative source is one that not only scores well in search results but is popular among visitors for a specific niche. Some will attribute authority based on numbers from Alexa, a popular website ranking tool. In any case, it’s links from these high authority websites that can make all the difference when trying to increase traffic. Continue reading “13 Ways to Get Authority Links to Your Website for Free”
There’s no doubt that Google Analytics is an invaluable source of information. The data you can collect will help in everything from developing content strategies to marketing campaigns. Learning how to read all of the free reports available will impact how your site develops. Continue reading “Here are 16 Google Analytics Reports that will Make You a Smart Marketer”
There’s no doubt that mobile technology plays a big part in online activity. From games to shopping, the little device in your pocket is more powerful than laptops of the early 2000s. Unfortunately, a lot of people don’t fully realize the importance of mobile Internet use. If you want to make an impression, you need to optimize landing pages for mobile devices. Continue reading “10 Reasons Why You Need to Optimize Landing Pages for Mobile [Infographic]”
What do Siri, Alexa and Google have in common? They are three of the most popular classifications of chatbots. Essentially, a chatbot is a piece of programming that understands multiple methods of communication and produces a result.
You probably talk to a chatbot on a regular basis if you use all of the functions on your phone.
Although the algorithms and programs of these chatbots are not perfect, the technology is rapidly advancing. The artificial intelligence behind these platforms is becoming quite intuitive. Continue reading “Here’s Why Chatbots are The Future of Consumer Engagement”