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How to Build a Coupon Website with WordPress

The Internet is full of ways to make money from a website. One of the most common is that of using affiliate banners. However, you can take it a step further by offering affiliate coupons through WordPress. By sharing codes, your visitors can save money while putting more into your own pocket.

In fact, it’s easy to build a coupon site with WordPress. All it takes is a good plugin, and attractive theme and access to affiliated coupon deals.

In this tutorial, I’ll show you how to make a coupon website to tempt visitors to make a purchase.

Using Affiliate Coupons

Today, I’m going to demonstrate the coupon creator plugin for WordPress, “Affiliate Coupons.” It’s an attractive and high-rated tool that is easy to place onto your pages.

This plugin utilizes shortcodes to display your coupons to visitors. These little snippets are easy to place and can go in many different areas of a WordPress website.

Install and activate, “Affiliate Coupons.”

Affiliate Coupons

This plugin will add a new feature to WordPress. Click the “Affiliate Coupons” tool from the left panel.

Affiliate Coupons Tool

This will show a list of all coupon codes you have currently available. It will display the title, categories, thumbnail images and the shortcode you’ll use.

Click the “Settings” function at the bottom. Let’s take a look at what things you can customize.

Coupon Settings

This page is full of information regarding how to use the coupon creator plugin in WordPress. It will show the different functions of the shortcode and how to use them in your pages. The Quickstart Guide is an excellent reference should you need future help.

Quickstart Guide

Scroll down until you get to the “General” section.

General Section

From here, you can control various aspects of the tools layout. You can hide expired coupons, change how they are sorted, background colors or even add your own CSS coding to customize it even further.

Once you customize the general layout of your coupons, click the “Save Changes” button on the bottom.

Save Coupon Changes

Adding a Vendor

The first step to building a coupon site is adding a vendor. A “vendor” is the company who will pay you to advertise their goods or services. For instance, if you have an affiliate link coupon to save money with Bob’s Cheap Airlines, “Bob’s Cheap Airlines” is the vendor.

Click the “Vendors” link on the left.


Click the “Add Vendor” button from the top.

Add Vendor

Here, you will add the vendor you wish to use on your website. This includes an image, the URL of the company’s website and a brief description.

Once you’ve added the vendor’s information, click the “Publish” button on the right.

Publish Vendor

Adding a Coupon

Now that you have a vendor ready, it’s time to create a coupon code. Click the “Add Coupon” tool from the left.

Add Coupon

Enter a title for the coupon and give it a brief description. You don’t want it to be too wordy as this is simply a coupon, not a blog post.

Coupon Title

Scroll down and enter the coupon details. In this panel, you will select the vendor from a drop down list and input the coupon’s information.

Coupon Details

You will input the Discount Code according to how the vendor develops it. I’ll go over that in a moment. The “valid” dates will use a calendar selection tool and you can even change the time of when the coupon is in effect for any given day.

The URL, Title and Description are essentially optional. If you leave them blank, the vendor’s information is used by default. This allows you to customize the coupon should you use the URL to send visitors to specific products and services.

When your coupon is ready, click the “Publish” button on the right.

Publish Coupon

Placing the Coupon

Affiliate Coupons uses shortcodes, which means you can place these in nearly any post, page or sidebar text widget in WordPress. This is where the shortcode functions in the settings screen come into play. For now, I’m just going to show you how to place the coupon on a page.

Click the “All Coupons” link.

All Coupons

On the right, you’ll see our new coupon has a shortcode available. Copy the code of the coupon you wish to place.

Copy Coupon

Go to any page in WordPress.

WordPress Pages

Paste the shortcode into the page and click, “Update.”

Update Coupon Page

Your coupon will then become live on that particular page.

Live Coupon


Creating Categories and Types

You can create categories and types to track certain collections of affiliates if you have more than one from a specific niche. For example, if you have two vendors for airlines, you could create “Airlines” as a type or a category.

Why is this important? It helps you keep track of what vendors are alike while giving your visitors an easy way to sort through certain coupons.

Getting Coupon Codes

You can’t just create coupon codes for affiliate vendors. You need vendors to give you specific coupon deals to use in your own marketing programs. Some will even email specific coupon codes to use on your website or in programs like AdWords.

However, not all vendors provide these codes for users. The coupons that are currently available depend on the affiliate vendor.

Competing Affiliates

One thing you absolutely need to be aware of is how many affiliates do not allow competing vendors on the same webpage. For instance, what if Bob’s Cheap Airlines had a clause in the “Terms of Service” that stated you couldn’t use another airline on your website? If you use another airline, you could be pulled from the affiliate program and unable to make money.

Always closely read the ToS from affiliate programs. While some companies are very lenient, others will be extremely strict. In some instances, you may even forfeit any money you already made from the program.

Make the Site Pleasant to Look At

When you build a coupon site with WordPress, you want it to be visually appealing. This means you don’t want to create an over-abundance of coupon codes on the main content of your website.

Remember, it’s the main content of the site that drives people to visit in the first place. If the coupons take up too much of the layout, it may cause problems when people try to read especially from mobile devices.

You also want to make sure the coupons appear right in your theme. As each theme is different, you may have to make a few modifications in the Settings screen of Affiliate Coupons.

A good use of space would be to create a “Current Coupons” page to show off your collection of vendors. It’s easy to access as long as you add the page as a menu item. This way, interested shoppers can see the page as they would a coupon section in a newspaper.

Making Money with Coupons

Affiliate Coupons in WordPress is easy to use and comes with several options to customize the layout. With the right affiliates, and good content marketing to pull in an audience, you could make a great deal of money from your site. Just make sure you adhere to the rules and terms of affiliates. You don’t want to make a lot of money only to lose it because you failed to follow the Terms of Service.

What ways have you tried to make money online from WordPress? What is your primary method of generating revenue from your website?

Author: Kaumil Patel

Kaumil Patel is the Chief Operating Officer of GreenGeeks and has over 13 years of experience in the web hosting industry working for and owning web hosting companies. Kaumil’s expertise is in marketing, business development, operations, acquisitions and mergers.

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