Geek With a Personality Case Study

GEEK, with a personality Grows Recurring Revenue and Simplifies Operations with GreenGeeks

Matt Christenson runs GEEK, with a personality, a web design business focused on helping SMBs build, optimize, and maintain high-performing websites. His offering spans everything from design to training, giving clients a hands-on, supportive experience.

Highlights

  • Expanded services to include hosting and maintenance
  • Increased recurring revenue and client retention
  • Migrated 12 client websites with ease
  • Consolidated hosting environments for greater control
  • Improved performance and client satisfaction

Client Snapshot

Business: GEEK, with a personality
Website: https://geekwap.com/
Founder: Matt Christenson
Services: Website design & development, ADA compliance, graphic design, SEO, speed optimization, maintenance, hosting, training
Clients: Small and medium-sized businesses (with some larger clients)
Solution: GreenGeeks Reseller Hosting

The Challenge: Limited Offerings and Operational Friction

Before switching to GreenGeeks, Matt faced two key challenges:

  • He wasn’t offering hosting as part of his services
  • Clients were spread across multiple hosting providers
  • Customer service from his previous host had declined
  • Managing different platforms created unnecessary complexity

This meant missed opportunities: some potential clients chose competitors offering bundled hosting and maintenance.

The Solution: Adding Hosting as a Core Service

After researching options and hearing consistently positive feedback, Matt made the move to GreenGeeks.

From the start, the impact was clear:

  • Smooth onboarding experience
  • Strong website performance across client sites
  • High-quality, responsive customer support
  • Alignment with sustainability values through green energy

This allowed Matt to confidently introduce hosting as a core part of his offering.

“It has definitely increased my recurring revenue and brought some peace of mind to me and my clients.” Matt Christenson – Founder

Seamless Migration and Greater Control

Matt migrated approximately 12 client websites to GreenGeeks, with minimal friction.

  • Smooth migration process
  • Little disruption to client sites
  • Immediate operational benefits

With everything centralized, he gained significantly more control over website environments, making it easier to troubleshoot, optimize, and support clients.

The Results: More Revenue, Less Stress

1. New Recurring Revenue Stream

By offering hosting, Matt unlocked consistent monthly income, turning one-time projects into long-term client relationships.

2. Increased Client Retention

Clients now benefit from a single, trusted partner for both hosting and maintenance, reducing churn and strengthening loyalty.

3. Simplified Operations

No more juggling multiple hosting providers. With everything under one platform, Matt can manage sites more efficiently and respond faster to issues.

4. Improved Performance and Confidence

Better website speed and reliable support have increased Matt’s confidence in delivering results, and his clients have noticed.

Conclusion

By partnering with GreenGeeks, Matt Christenson transformed his business model—evolving from a service provider into a full-service partner with predictable revenue and streamlined operations.