When it comes to generating traffic to your website, content will always be the most productive method. Like the saying goes, “content is king.”
However, there is a bit more to it than just posting an occasional article on the site. If you want to get more use out of your webpages, you’ll need to invest in search engine optimization.
With SEO content writing, it’s possible to vastly increase the number of visits the site receives in any given day.
Reasons to Invest in Content Writing for SEO
Not all content can be created equally when trying to generate traffic. The same material can be created in different ways in order to enhance visibility in search engines.
And text-based search isn’t the only thing you should concern yourself with. In reality, voice search is just as important in today’s mobile and hands-free world.
The following are key reasons why you should invest in creating SEO-specific content to promote the success of your site.
1. Greater Returns for Leads and Sales
Companies who blogged more than 11 times a month are four-times more likely to generate leads than those who write content five times per month.
This means that the chances of making a sale from those leads is much higher when you have SEO-minded content on your website. The reasoning behind this is derived from the fact that more people are using the Internet to find products and services.
Your online reputation begins with the website, which is where many of your customers may come from.
The content of the website can contribute to eCommerce sales as well. The average online order from a desktop device in the United States is approximately $82. It’s common practice for companies to host a blog on the eCommerce site for the simple reason of generating traffic to make a lot of those sales.
According to statistics, about 96% of Americans shop online. Well-developed content on webpages attracts a large number of these consumers. While product and service descriptions get added to search engines, a large number of companies will focus their attention on well-developed blogs.
2. Increasing Organic Results
An organic search result is that which is made from people who are actually looking for specific content. These are done by individuals, not bots. And nearly 80% of people who search for content online ignore paid ads completely.
Instead of clicking on the obvious advertisement, most people will sift through the list of pages in the results to find exactly what they’re looking for. This means that sites with relevant content for users to read are more likely to receive visitors.
This isn’t saying that paid advertising is a waste of money. On the contrary, methods like pay-per-click campaigns are still a wise investment. However, content developed to target your consumers is just as vital of a process.
The trade-off is that organic search results can take longer to generate than paid ads. This is especially true if you don’t have optimized content on your website.
Without SEO content writing, it could take you longer to generate interest from visitors through search media.
3. Connecting With Local Consumers
About 97% percent of customers look online for specific business information and content before making a purchase. With the advancements in mobile technology, most of these individuals are doing so for local businesses.
The days of flipping through the phone book are long over. Society today is more inclined to perform a search for a business that is nearby for virtually any reason.
Whether you sell products or offer home-based services, content development and SEO practices attract local customers to your organization.
This is the driving force behind why so many companies are investing in local SEO practices.
Did you know that approximately 50% of customers conducting a local search from a smartphone visited the store within 24 hours? It’s believed that this number will only increase over time as more people take to search engines to find what they need within their communities.
On top of that, about 60% of adults in the United States use mobile devices to search local information regularly. Gaining those users starts with making sure you have SEO content that can be viewed in the search engines.
4. Cost Efficiency
Although there are many forms of marketing a business on the Internet, SEO practices ranks high for return-on-investment.
Social media, pay-per-click campaigns and email marketing should still play a role in how you advertise the business. However, developing SEO content on your site may be considered more important in many ways.
According to Demand Metric, a leading marketing organization, marketing the content of the website is more than 60 percent less costly while generating 300 percent of the leads compared to other platforms.
One of the reasons why SEO content is so valuable is because it’s constantly working for you after it has been created. Once you add the perfect post to webpages, it remains there 24 hours per day and seven days a week.
It’s quite possible that the perfect content created could be one of the greatest driving points of new visitors for the next several years. Some websites on the Internet still experience a great deal of traffic due to something that was created nearly a decade ago.
This is especially true if you put effort to create evergreen content.
5. Trusted Marketing
According to studies, content that is delivered through search results is among the most trusted types of promotional material. In contrast, display advertising and mobile text messages are among the least trusted.
This means that consumers are more likely to trust the message or content you create on the site over most other advertising methods. Content writing for your business site boosts the brand’s reputation while increasing the likelihood of creating a strong consumer base.
More than 70 percent of marketers attest that the top metric for marketing content is based on website traffic. Delivering quality content that is optimized for search engine optimization works to increase that exposure and attract a larger audience.
These professionals also put a great deal of emphasis on search engine rankings as part of their marketing success. Without SEO-minded content, there would simply be fewer consumers visiting those business websites.
Keep this in mind: a slight increase in retaining customers has potential to boost business profitability by as much as 75%. And it starts by creating content people want to read and can easily find.
Don’t Underestimate SEO
Anyone can write content, but it takes talent and knowledge to create something that is optimized for search engines. Professionals spend a great deal of time learning the most current trends, practices and changes in search engine usage.
It’s these details that may vastly increase the potential of your site. As your online brand is vital to business practices, you should do what you can to make sure the information you’re sharing gets the most attention.
Invest in optimized content today and reap the benefits tomorrow.