Marketing is always in a state of flux. As such, you need to keep an eye on what goes into your strategies and how to keep them clean and sustainable. Today, our guest speaker, Warren Laine-Naida, will help you “clean up” your efforts.
Not just metaphorically, but physically. In reality, a more sustainable business model not only reduces your impact on the environment but is more cost-effective in the long run.
Marketing Hygiene and What That Means
Part of keeping your marketing efforts streamlined is to improve performance. It’s all about speed, from your website to your email conversions.
In the end, marketing hygiene only serves to help your business make more money as you’re better equipped to help customers and engage them.
In this webinar, Warren talks about helpful evergreen content, offering permanently valid materials for potential customers, and improving value overall.
Sustainable Marketing Processes
Sustainability is the process in which you maintain something indefinitely or for the long term. In the case of marketing, it’s centered around reliability, measurability, and whether it’s replicable.
The last thing you want to do is deplete your resources, whether they’re people or products. So, it’s OK to give away a few freebies to drive customers to visit your store. It’s not OK to consistently lose money by giving away too much.
That is an example of not being sustainable.
In this video, Warren talks about a sustainable mindset and what you can do to be profitable, balanced, and responsible.
Our Digital Carbon Footprint
The Digital Carbon Footprint refers to digital elements that contribute to carbon emissions. This includes everything from your website to how you handle email.
Here, Warren shows several examples of how any business practice can limit its carbon footprint.
The best part is that taking steps to limit your carbon footprint can save your business money. This is perhaps one of the more practical reasons why everyone would want to be more sustainable.
No matter where your leanings are towards climate change, everyone can get on board with keeping more money in their pockets. And Warren can show you a few things you can do right now to do just that.
A Cleaner Work Environment Benefits Everyone
A cleaner and more hygienic business and marketing strategy is quite beneficial. From saving money with sustainable practices to a more pleasant workspace, the end results are often worth the time spent.
What can you do to promote a more sustainable way you handle business?