Minimalist Journeys is a responsible travel and intentional living platform with a simple premise: experience more of life and the world by living with less and choosing better. Since 2016, Paul and his team have shared first-hand stories, well-researched guides, practical advice and field-tested tools drawn from their own location-independent life.
Their audience is global and mature-minded: independent travellers, conscious consumers, and people at turning points in life who want honest, practical guidance on living more simply, travelling more responsibly, and making decisions that stay true to their values.
For a values-led business like this, the choice of who powers the website is not just a technical decision. It is a reflection of what the brand stands for.
Client Snapshot
- Customer: Paul Ryken, Co-Founder, Minimalist Journeys
- Website: MinimalistJourneys.com
- Industry: Responsible travel & intentional living media
- Online since: 2016
- Moved to GreenGeeks: 2022
- Setup: Content-heavy WordPress site, run by a small team with occasional third-party developer support
The challenge
By the time Paul started looking for a change, the hosting journey had become a bumpy one. Costs were getting harder to justify. Support felt impersonal. And the website was often slower than it needed to be, a real problem for a content-heavy site that depends on readers staying and engaging.
There was also a values gap. As a business built around sustainability and a conscious carbon footprint, Minimalist Journeys wanted a hosting provider whose own commitments matched its own, not just a faster server but a partner pulling in the same direction.
“Being very conscious about our carbon footprint, personally and as a business, we also wanted a more sustainability-minded provider.”
Why GreenGeeks
The decision came down to balance. GreenGeeks offered a better mix of value, practical support and performance, and just as importantly, it aligned with the responsible-travel and intentional-living values at the heart of the brand.
It was a rare case where the practical and the principled pointed in the same direction.
Getting started: a migration that was not intimidating
This was not a site built from scratch. It was an established platform with years of content behind it, which can make migration feel daunting. In practice, the move in 2022 was far less intimidating than expected.
The dashboard and cPanel were easy to navigate, and the migration itself went smoothly. But what stood out most was the people.
“The people we dealt with were human, respectful and technically helpful. They explained things in plain language when needed, but still gave enough technical detail for me to understand what was happening and make informed decisions.”
That combination of accessible tools, familiar cPanel, and genuinely useful support gave Paul the confidence to move the whole site across without disrupting the business.
The results: growing up as a business
Since moving to GreenGeeks, the biggest change has been maturity. Minimalist Journeys now runs like a business rather than a blog: clearer about who it serves, more disciplined about matching each article to audience needs, and more intentional about calls to action, affiliate partnerships and monetisation.
The outcomes followed. Despite Google algorithm updates and the rapid spread of AI, revenue has grown year on year, particularly over the past three years.
But the most meaningful change is harder to put on a chart: confidence. The site now feels like a stronger, more focused foundation for the kind of values-led business Paul wants to keep building.
Support that removes the fear of “what if I break it?”
For a small business owner managing a content-heavy WordPress site, the technical side can be a constant source of low-level anxiety. GreenGeeks support changed that.
When something goes wrong, live chat is available quickly, at any time of day. When an issue needs deeper investigation, Level 2 and senior technical support have been efficient, practical and clear. Over the years, that help has spanned backups and restores, LiteSpeed Cache, cPanel, WordPress troubleshooting and page-speed questions, backed up by support articles that make it easy to learn and fix things independently.
The deeper impact is psychological:
“I know that if I make a mistake or a technical change goes wrong, I will not be blamed, judged or made to feel foolish. The support team simply helps me understand what happened and works with me to resolve it.”
That safety net has changed how Paul approaches the site. He is less afraid to make necessary updates, test improvements and learn more about the technical side. And it keeps costs manageable, since he only needs to turn to a third-party developer for the things he genuinely cannot handle in-house.
The bottom line
For Minimalist Journeys, GreenGeeks was not just a faster, better-value home for the website. It was a partner whose sustainability commitments and human, judgment-free support matched a brand built on living better and choosing better.
The result is a site that has grown its revenue, sharpened its focus, and, perhaps most importantly, given its owner the confidence to keep building.
“The site now feels like a stronger, more focused base for the kind of values-led business we want to keep building.”
