Pinterest is a growing platform where people share images from all over the Internet as well as their own pictures. It can be used as a marketing device as well as a method to boost your online reputation. Continue reading “The Top 3 WordPress Pinterest Plugins”
The online business is one of the easiest to establish. It often requires far less overhead, reduced financial investment and put together rather quickly as opposed to brick-and-mortar locations. However, there are many pitfalls that you need to avoid if you want to continue having any level of success.
Out of all of these that could happen, the worst may be your own lack of commitment.
How A Lack of Commitment is the #1 Problem for Online Businesses
If you’re not committed to what needs to be done in every aspect of the online business, it will be next to impossible to experience any real success. You have to be ready to adjust your tactics as well as meet the demands of your target audience.
The following are aspects of the online business you need to show commitment to if you want to become a success.
Commitment to Social Media
Facebook Drives Sales
Facebook is one of the biggest referring websites for eCommerce. In reality, about 85% of sales from social media sites come from ads and posts seen in Facebook. These sales average to about $55 spent per order.
Considering there are more than two billion monthly active Facebook users, you’re simply missing out by not capitalizing on the social hub. That’s nearly one-third of the entire population of the planet.
All Social Media is Beneficial
Facebook isn’t the only social platform that people are using to shop online. Pinterest, Twitter, Instagram and even Snapchat all have their digital fingers in the proverbial pie.
Sales from social media is such an effective platform that many businesses spend ad money on influencer marketing every month. This is when a social “celebrity” markets your product to their followers and fans.
Keeping Consumers Interested Enhances the Experience
One of the primary reasons why social media has such an impact on various companies is because of the amount of interaction that is delivered. You can’t expect to post one or two comments on your business Twitter account and expect a big turnout.
There needs to be a regular flow of content on a daily basis. Many of the largest organizations post between 5 and 10 comments per day on social channels in order to engage consumers.
Another key element is engagement. Being social is the primary focus of “social media.” This means interacting with followers and directly addressing consumers. It shows you’re more than a faceless corporation trying to make a buck.
Commitment to Adapt Marketing Strategies
You can’t simply create a pay-per-click campaign and hope for the best. If one method for marketing isn’t producing good results, you need to adjust and adapt your strategy.
This comes from keeping an eye on various analytical metrics of your website and advertising campaigns. Committing to search engine marketing and other strategies only enhances the business, and it should always be maintained.
This includes any plans you have for local SEO marketing as well. After all, people are more likely to look up business information from the Internet than the traditional phone book.
Have a Budget Plan Ready
Part of the process to start an online business should be to budget the money needed for advertising. There is only so much that can be accomplished for free, and paying for various marketing services may enhance your success.
Once you find the perfect marketing strategy for your business, you need to commit to making sure it remains relevant over time.
Commitment to Adding Regular Content
When you visit business websites, there is a very good possibility that there is a blog available. For many of these companies, it’s the blog that brings in the visitors and engages them to make a purchase.
Many will promote their products and services by explaining how to use them efficiently. When you start an online business, you need to focus on how to get people to visit your site. Blogging and creating informative content is how a lot of this is done.
Keep the Material Fresh, Relevant and Frequent
Like social media, it takes more than a blog post once or twice a month to have any real impact on the Internet. Many professionals attest to five to eight being the magical number for blog posts per week.
Some have gone as high as 10 per day.
It all centers around what your business delivers and how committed you are to creating content. In either case, it takes material to attract readers.
To really draw in the audience and build consumer relationships, you can create:
- List articles
Any one of these types of content are effective at driving an audience.
SEO Promotes the Business
Part of making sure people are reading your content is by committing to search engine optimization. Implementing SEO on your website and social outlets is how most of your visitors are going to find the business.
Without these practices, your competitors will essentially bury your business in search result pages. Today’s business needs to focus a great deal on SEO if you want to remain relevant and competitive for your target audience.
Commitment to Education
Industries and information can change rapidly in our fast-paced economy. You need to be committed to educating yourself further to enhance the business. This could include learning new methods to perform tasks, new products and new information in general.
For example, the knowledge gained for computer networking in the 1990s is obsolete by today’s standards. Using this as a platform for your business would be futile. You need to strive to be the best there is in your industry.
This means you need to spend some time developing your knowledge.
Keeping Aware of Current Technology is a Boost to Success
Education should also include becoming knowledgeable about current technology. Although you may not need to be certified in computer engineering, keeping tabs on website and mobile device technology is beneficial for future designs and implementations.
For example, those who still do not have a responsive web design for mobile marketing are losing sales. This is because mobile Internet usage is widespread. More than 51% of the people on Earth use mobile Internet in some form.
Commitment to Profit
Although making money should be your primary goal, there are many people out there that sacrifice income in a variety of ways. A prime example of this is how people view online auctions and eCommerce in terms of competition.
In order to compete with other online businesses, many will drop their prices to encourage sales. This isn’t entirely a bad practice, until the market value of that particular item is dropped to the point of being worthless. This is called “market saturation,” and it could mean disaster for your business.
How Market Saturation Destroys Businesses
The sellers on eBay are one of the best examples of saturating the market. Since 2000, individual sellers and businesses have slowly decreased the value of many products.
In an attempt to sway customers, each person drops the price of an item in order to make a sale. In many cases, the price dropped lower than the actual manufacturing costs. Unfortunately, this led to many companies closing down their eBay outlets.
When too many people are trying to sell the same item and continuously drop prices, the only one who wins is the consumer. It no longer becomes worth selling products or services.
In the case of eBay, a large number of sellers were more concerned with just making a sale than they were with actually making profit.
eCommerce Sites Are Historical More Profitable than Auction Sites
Using an eCommerce site takes away a great deal of the problems faced with online auctions. Businesses compete more on a platform of marketing.
Successful owners are more committed to making income and providing superior customer service than many that use auction sites. Marketing and reputation is what often drives quality consumers, not price reductions.
Being Fully Committed Improves Business
A lack of commitment to the online business is why many of them fail over time. When you start an online business, you need to put full-time effort into the process. Analytics, marketing, shipping platforms and more need to have your utmost attention if you want to see real profits.
Commit yourself to the overall success of the business and reap the benefits.
Virtually any website can become the target of a hack. From little known blogs to robust eCommerce sites, cyber-vandals are always looking for easy prey. To top it all off, private information may not be the only thing that hackers are looking for. Continue reading “The 7 Most Common Reasons Why Your Website Has Been Hacked (And How to Protect It)”
In the past we have seen customers contacting us confused about domain renewal letters they have received from Domain Registry of America and Domain Registry of Canada.
These letters try to trick you into renewing your domain name with a 3rd party domain registrar and is not the domain registrar where you’re currently located.
Recently, one of our customers sent us a photo of the letter they received from iDNS Canada:
How to Prevent these letters?
The data is mined using WHOIS, which contains your personal registration information. You can protect yourself from these types of letters and other spam by subscribing to WHOIS Privacy to your domain names. Here are additional reasons why you should be using WHOIS Privacy on your domain names.
GreenGeeks offers inexpensive ID Protect WHOIS Privacy Protection for domain names registered with us.
What do I do with this letter?
Turn the paper around, use it for notes then shred it and recycle it when you’re done with it!
The main purpose of WordPress is to help users develop and publish content. However, the development of content doesn’t just stop at an easy-to-use editor.
Plugins are available that can help you fine-tune your writing skills while helping you focus on search engine optimization strategies.
By installing these five WordPress content plugins, you can deliver rich and grammatically correct material perfect for driving traffic to your website. Continue reading “5 Free WordPress Plugins That Can Help You Write Better Content”
PHP 7 hosting has been launched for all GreenGeeks customers. How do you do it, what is PHP and how does this all effect you? I hope to tackle all these concerns and more. What is so great about this new PHP version? PHP 7 does bring in a significant performance boost. There are also some new language features too.
Jetpack is a series of tools and features created to add a great deal more to the WordPress system. This collection is usually installed automatically with newer versions of the popular content management system, but it can be added as a plugin if you don’t already have it.
The collection of modules within Jetpack offers improvements to everything from the comment section to security and safety measures.
The WordPress Jetpack plugin delivers more than 30 integrated features that are easy to install and configure. Once you’ve made a free account with WordPress.com, you can vastly increase the potential of your website with the different tools available.
The following are five of the most important additions that you may want to implement once you have the system installed. Continue reading “5 Important Add-Ons in Jetpack for WordPress”
WordPress is one of those content management systems that is in constant development. Usually, developers will take the technologies that are available and make sure that the system can handle them. For example, themes for WordPress are often created with responsive designs to take advantage of mobile devices produced today. In WordPress 4.4, several changes were implemented to enhance user experience, as well as improve efficiency in the back-end. Of these changes, here are four things that have made the most impact for many people.
Your online business persona is just as important as the one in the real world. Your website needs to be as clean and functional as your brick-and-mortar location. However, a bit more care needs to be put into creating an online representation of the business.
In fact, there may be more strategy behind what to build online than in your real-world business location. Continue reading “Answer These 5 Questions Before You Start Building Your Small Business Website”
HyperText Transfer Protocol, or HTTP, is how websites are delivered to individual browsers for viewing. Essentially, it’s like having a universal translator for the Internet. This is what allows virtually any online device to view the same websites regardless of the operating system.
For example, Windows computers will see a near perfect version of a site that Apple users experience. The only real difference is how these two computer systems understand and process that data.
When it comes to securing those sites, people will invest in Secure HyperText Transfer Protocol, or HTTPS. It’s the same programming language as before with one vastly important difference: it uses a Secure Socket Layer, or SSL, to encrypt information.
This means that the system identifies one recipient as an individual while encrypting the data making it near impossible to intercept. This is why many site owners will pay extra for the SSL. When it comes to a WordPress blog, when should you consider HTTP versus HTTPS? Continue reading “When Should You Consider Moving Your WordPress Website From HTTP to HTTPS/SSL?”