7 Smart Ways to Speed Up Your Website

speed up website

The speed of your website will be one of the major factors that play into its success. Whether you’re operating an eCommerce site or you’re creating a blog, visitors want pages that are fast to load.

And when it comes to mobile devices, speed is even more of a pressing issue. In fact, about 53% of people will abandon a site if it takes longer than three seconds to load on a mobile device.

That’s more than half of your customers!
Continue reading “7 Smart Ways to Speed Up Your Website”

5 Awesome WordPress Backup Plugins

wordpress backup plugins

Having a backup copy of your website could save you a great deal of time and money should something happen. While there are many ways you can protect the site from hackers and malware, you should never assume that your data is 100 percent secure.

All it takes is an undiscovered security threat in the code to allow people to vandalize your pages. Making sure you can replace the entire site in the event of a disaster could offer peace of mind.

One of the most attractive features about the WordPress management system is the sheer number of plugins capable of doing a wide range of things. One of those is providing backups and restoration of your website with ease.

Here are five awesome WordPress backup plugins that can make this process much easier and streamlined. Continue reading “5 Awesome WordPress Backup Plugins”

Best SEO Practices For Your Business Website

Best SEO Practices

Search engine optimization has changed quite a bit since the early 2000s. What once worked before can actually result in your website being penalized by engines such as Google and Bing.

Making sure the site is compliant with the best SEO practices can ensure that your business pages are still ranking high in the results page. What can be done to keep your site relevant for years to come? Continue reading “Best SEO Practices For Your Business Website”

5 Ways to Get High-Quality Background Images for Your WordPress Website

wordpress background images

In the past, high-quality images reduced the load speed of many websites. With the advent of faster high-bandwidth connections and responsive technologies, many of these images are making a return without sacrificing site efficiency.

When it comes to your WordPress website, adding an amazing background image could add to its attraction. However, you may still want to monitor your site speed to make sure that you’re not hindering your performance with quality images.

Remember, most visitors like sites that are quick and easy to use. I many cases, it’s probably a good idea to create your own web optimized images. This way, you get exactly what you want and need.

Here are five ways you can get high-quality graphics to use as WordPress background images. While some can be downloaded and installed for free, others may have a price tag attached.

In either case, the perfect image could be that added bonus to improve visitor retention. Continue reading “5 Ways to Get High-Quality Background Images for Your WordPress Website”

Moroccans Take the Lead in Reducing Carbon Emissions with a Big Move Toward Clean Energy

renewable energy
Photo Credit: Fadel Senna/AFP/Getty Images

Hot on the heels of the Paris Climate Summit, the small North African nation of Morocco set an unprecedented example for the rest of the world. King Mohammed VI unveiled Noor I in February 2016, the first phase of a massive concentrated solar power complex in the Sahara Desert. With the completion of the remaining phases of the project, planned for 2018, the parabolic solar installation will supply more than one million people with all the power they need. It will also significantly reduce Morocco’s carbon emissions, a task critical to slowing climate change. Continue reading “Moroccans Take the Lead in Reducing Carbon Emissions with a Big Move Toward Clean Energy”

4 Things You Can’t Ignore When Your eCommerce Sales Are Down

ecommerce sales

Many businesses have put a great deal of effort into developing a good eCommerce platform. This is because people are spending more money online each and every year.

According to recent studies, the global markets will account for more than $3.5 trillion in sales by 2019. With the innovations offered by mobile technology and the decrease in pricing for many services, more people are taking to the Internet to buy goods. Continue reading “4 Things You Can’t Ignore When Your eCommerce Sales Are Down”

Here’s Why Social Media Marketing is Critical

Social Media Marketing

Since its development, social media has played a continuous role in how people interact with each other. From a business standpoint, it contributes to how companies interact with potential customers as well.

As this has become a powerful method for organizations to reach a target market, many social platforms have integrated methods to help businesses reach their audiences.

According to Statista, 97% of the global share of companies uses social media marketing. Continue reading “Here’s Why Social Media Marketing is Critical”

The Benefits and Drawbacks of Running a Small Business From Home

small business from home

Many people often fantasize about operating a business from home. The prospect of being their own boss is quite attractive to millions of people around the globe.

Although there are many aspects to the home-based business that are very alluring, it isn’t without some level of risk. Depending on the kind of business you operate, it’s often more stressful and time-consuming than having a traditional career for some big company. Continue reading “The Benefits and Drawbacks of Running a Small Business From Home”

5 Stats for Your WordPress Website Pages You Should Be Monitoring and Why

wordpress website stats

When it comes to creating content for your website, few systems are as versatile as WordPress. However, it takes more than just writing excellent posts to enhance the success of your site.

Statistical information will help you focus on everything from content to overall functionality.

Here are five WordPress website stats you should pay attention to and why they are important to your future success.

1. Page Views

Page views are collected in a number of ways. Most commonly, people will use Google Analytics or Jetpack’s Site Stats to monitor this site traffic. This information shows you how often your pages are viewed by others.

Each time someone accesses a webpage, analytic tools record the visit. It’s important to note that some systems will also record bot activity scanning your pages.

This data will show you if people think your content is worthwhile. A low count may signify that the material is less interesting to your target audience. You may find it’s a waste of your time to continue developing content along the specific topic if people are avoiding the post.

It could also mean you need to add more interesting content to the topic to increase visitor activity.

2. Bounce Rate

big sun

In Google Analytics, there is a metric called “Bounce Rate.” This is when someone access your website, but then leaves it without exploring. A bounce happens quite often as many people are only interested in the information they are looking for at that moment.

An exceptionally high bounce rate of over 90 percent may demonstrate that your content isn’t grasping the attention of the visitor and inspiring him or her to explore the site.

You may need to make adjustments to the content or even the layout of your pages.

Of course, a bounce can also happen if a visitor finds exactly what he or she is looking for and simply leaves. Take a look at the time visitors spend on your pages as well as the bounce rate.

When something like this occurs, you need to focus more on what you can add to keep the visitor exploring the site rather than just leaving.

3. Text to HTML Ratio

The text to HTML ratio shows the amount of text you have against the characters within website programming. Free browser apps such as WooRank can show you this information from systems such as Google Chrome.

Some search engines will penalize a site if the ratio between text and HTML is too low. These are often seen as high-risk sites because it’s easy to include malware within pages.

You can avoid this by reducing the coding in your site or increasing the amount of text – such as writing more content.

While the text-to-code ratio is not as much of a ranking factor for engines like Google, creating more content is still a good practice to get into.

4. Load Times

Each time someone visits the site, the web hosting company sends the individual packets of information. The faster a website loads for various users, the better. Always focus on speeding up your website.

There are many things that can affect the load time ranging from HTML coding to the use of large images.

The load time is greatly influential in search engine rankings as well as personal experience. In fact, users are more likely to abandon a website if pages take too long to load.

Humans love instant gratification, which is why you need to make sure everything is quick and easy for the target audience.

5. Inbound Links

Inbound links, or backlinks, play a prominent role in search engine optimization and overall popularity. The more often you get links to your site, the better. Keeping an eye on these can help your site evolve into an online powerhouse.

Getting backlinks often requires directly interacting with other site owners, guest blogging, participating in forums and many other venues. Just make sure your links are from legitimate sources.

Some forms of “black SEO” purposely try to bury your site by linking to it from questionable sources. The end result is often a site that performs poorly in search results.

However, situations like this are easy to avoid if you carefully keep an eye on your links and stats.

Use the Available Tools

You can use a wide array of tools ranging from WordPress plugins to browser apps that can help you discover many different things about your website. You can create the most alluring site possible by using these tools.

If you don’t spend a bit of time pouring over the data, the competition could easily surpass you. Don’t underestimate the importance of these five stats. Your success could rely on what you do with the data.

What statistics do you find as the most informative for your website? What kinds of data collection apps or plugins do you use?

Why You Should Consider Creating an Eco-Friendly Home and How to Go About It

eco-friendly home ideas

The rewards of making your home eco-friendly are energy savings and a healthier environment. Even small eco-friendly home ideas, like insulating and composting, are important steps. Larger projects, like switching to domestic solar or wind power, are becoming more attractive all the time, and if you’re thinking about remodeling, use eco-friendly materials for long-lasting results. Making your home eco-friendly not only helps slow climate change, but it also lowers your power bills. Plus, some pretty significant government incentives mean being eco-friendly is more affordable than ever. Continue reading “Why You Should Consider Creating an Eco-Friendly Home and How to Go About It”