Snapchat remains one of the most active social media platforms in 2025, with over 850 million monthly users. If used correctly, Snapchat can be a powerful marketing tool to help grow your business.
Snapchat allows friends, families, and businesses to communicate through Snaps. These are videos that utilize augmented reality to create unique experiences. And after a certain amount of time, the Snaps disappear.
This creates a sense of urgency, which is one of the reasons why Snapchat has a staggering 350 million daily users. If utilized correctly, businesses can create engaging content that keeps all eyes on their brand daily.
Today, we will look at the best ways to use Snapchat to promote your business.
Why Use Snapchat in the First Place?
Apart from the massive user base that you can reach, the majority of the users on Snapchat are between the ages of 13 and 34, which is the target audience for most businesses. Thus, not only will you reach a lot of people, you will reach the ones that matter.
Snapchat also has a variety of features that help connect users with brands.
When you combine this with the fact that Snapchat feels more authentic than other platforms, you present your business with a unique opportunity to show off your playful side that other social media platforms do not offer.
And perhaps more importantly than anything, the platform is easy to use. Unlike other social media platforms, you don’t have to be perfect. And honestly, the imperfections are part of the appeal.
It’s a great platform to engage a younger audience to help expose them to your brand.
12 Ways to Promote Your Business With Snapchat
While the concept of Snapchat is simple, the truth is that effectively marketing on the platform has grown more complex as it has risen in popularity. That said, it isn’t rocket science. The first step is to come up with a marketing strategy.
You need to figure out what your target audience is, how you can best reach them on Snapchat (or if Snapchat is even the right choice), what your marketing budget is, and much more.
Many beginners make the mistake of jumping right into social media without a plan, and while this can sometimes work out if you get lucky, the truth is you should have the details mapped up before you release your first piece of content on the platform.
Luckily, as Snapchat has become more mainstream, so have the ways to properly market your business.
Here are 12 ways you can effectively market your business with Snapchat:
1. Post Regularly On Snapchat
While posting regularly may be a universal rule for social media platforms, it is especially important on Snapchat. Most content on Snapchat is available for a limited time. This helps build user engagement as users need to regularly create new content.
This also means users are looking daily for new content from their favorite accounts.
Naturally, businesses are no exception. While businesses can create permanent content on their pages, creating new content regularly for followers to enjoy is key. Failure to do so will lead to poor engagement stats.
Typically, larger businesses will hire a social media specialist to create daily content, but that really shouldn’t be the case for small businesses. As small businesses thrive on providing an authentic experience, Snapchat is one of the best platforms to use.
While it may take a good amount of time at first, as you become more experienced, you’ll discover that creating Snaps is not as time-consuming as you think. Some businesses may benefit from making multiple snaps at once and releasing them on a schedule.
It’s all about finding a balance that works for you and can engage with your followers.
2. Snap Ads
Similar to every other social media platform, Snapchat has its advertisement system called Snap Ads. Businesses can get started for just $5 a day and can adjust their budget as needed. As such, it is one of the cheaper platforms to advertise on.
Naturally, you can tell the system your target audience and have your ads delivered to them as they use Snapchat. The ads can include your very own site elements to help onboard them to your site.
Unlike other platforms, Snap Ads offers a variety of ads, including image ads, video ads, story ads, and collection ads.
These options give you more variety and can help you reach certain audiences more easily with a specific method. For example, you can specifically target Snappers who previously viewed or interacted with your content.
If you have a business app, you can provide Snap Ads with this information, and it can specifically target users who have installed your app. It is a very robust system at an affordable price. As such, I cannot recommend using Snap Ads enough to grow your business.
3. Show Product Demos with Snapchat Stories
Snapchat stories are video content that allows you to tell a story. They can be used in a variety of ways, but one of the most popular uses for businesses is to create a product demo to show how the product can be used.
Think of it as creating a commercial for a product. You can show it off in action to attract potential buyers.
There are two main ways to go about it. The first is to treat it as a tutorial. This means your story will typically answer a question. For instance, you could make a story titled “How to Remove A Stain With X Product” to highlight the product’s use.
The second way is to get more creative and hide the fact that it is a product placement video. For example, you could think of a title that is similar, but not focused on the product, like “How I Saved My Favorite Shirt From A Stain.”
Make the video centered around your favorite shirt being stained, and finding this product, which you used to save it. Just make sure to use the proper labeling if it is a sponsored video. After all, you are legally required to disclose any sponsorships.
Just be sure that you identify the topic within the first 5 seconds. Otherwise, users may click off before you can explain anything.
4. Offer Coupons and Discounts
One of the toughest aspects of marketing on a social media platform is gaining a large enough following to market in the first place. After all, there isn’t much point in creating content when no one sees it.
While there are several ways you can grow your following fast on Snapchat, the easiest way is to mobilize your existing user base.
There are several ways to go about this, one of the simplest, tried and true methods is to offer users coupons or discount codes if they follow you on Snapchat. While it may seem like it could cost you a lot of money, that’s often not the case.
Firstly, many users will simply follow you to get the code, and not even use it. Essentially, you’ve gained followers for free. In the event they do use it, you should limit it to certain items in your store. This way, you can use it to move products that are not selling.
It’s worth pointing out that you can also offer other incentives in place of giving out a discount code.
For example, running a giveaway where all users who follow you on Snapchat will be entered into a raffle for a free t-shirt or hat is just as effective. The point is to add some kind of incentive to get your existing user base to follow you on Snapchat.
5. Partner With An Influencer
A different approach to grow your Snapchat following is to partner with an existing Snapchat influencer. Having a larger account gives you a shoutout and promotes your business is often more effective than what you can accomplish on your own.
This is because, unlike promoting yourself, having someone else say your product is good helps make it seem more authentic.
Think about it from a viewer’s perspective. A business has every reason to say their product is good and that you need to buy it today. Many users will follow influencers because they believe they give a fair assessment of the product.
Thus, when users see reviews or shoutouts from someone they trust, they tend to take those recommendations more seriously. This is especially true when influencers are willing to say when a product is bad, thus adding to their credibility.
Naturally, you want to make sure that you are pushing a good product, so they only have positive things to say.
It’s also important to make sure you pick the right influencer for the job. For example, if you have an influencer well known for their tech skills, their following is going to be interested in tech. Thus, if you push a car cleaning product through them, it won’t go well.
Take the time to research who you partner with to get the most bang for your buck.
6. Buying Followers
Another approach to grow your Snapchat account, or any account for that matter, is to purchase followers. While there are many cons to this approach, many businesses have used it to grow their presence quickly and effectively.
The logic is very simple: users are more likely to follow accounts that already have a lot of followers.
This is known as social proof, and there is a lot of research that backs it up. Essentially, if more people interact with a product or service, others will follow the trend and also interact with it. It is very primitive, but highly effective.
The process of buying followers is rather simple, you search for a service that sells followers through botting. You pay for the service, and your follower count increases. Thus, when people see your content, they will be more willing to check out your content.
Overall, while this can help you grow faster than normal, you will still need to grow your channel as you need real users to market to.
7. Create Custom Landmarks
Custom landmarks is a feature that was launched in 2022 and was originally intended for users to view historical landmarks like the Statue of Liberty or the Eiffel Tower, but as it became more popular, creators started using it on their storefronts.
Essentially, a user can visit a custom landmark and gain access to a custom lens through which they can view that landmark.
Not only is this an effective way to get some foot traffic to your store, but it often leads to users sharing their pictures on your store on Snapchat. Thus, you get more exposure than you would normally.
Naturally, you can’t just use default lenses. You’ll need to take some time and create your own custom lenses, which Snapchat makes pretty easy using the Lense Builder in Snapchat. This can help give your store a unique look and even encourage widespread adoption.
As your custom lens becomes more popular, so will your account, as they may be keeping an eye on what other lenses you create.
8. Show Behind the Scenes
Another way to utilize Snapchat Stories is to show the behind-the-scenes of your business. Behind the scenes has become increasingly popular over the years, and even businesses are cashing in on the trend.
Simply put, behind the scenes is a way to show off how your business operates on the backend.
This could be showing the office celebrating a birthday party, going through the product fulfillment center, showing the product assembly line, and things of this nature. Some businesses even highlight promoting their employees.
There’s no wrong way to go about this, but you want to make sure there is an actual story to go along with what you are saying. For example, if you are showing product assembly, explain what each step does or facts about that step.
The biggest mistake you need to avoid is producing boring content.
The sad truth is that many people use Behind the Scenes content as filler content. Don’t do this. This content needs to stand on its own and be engaging like anything else. It also needs to positively reflect your business, so avoid showing anything that can harm your image.
9. Take Advantage of FOMO
Snapchat naturally utilizes FOMO or Fear Of Missing Out Marketing by making much of its content time-limited. As such, you should be taking advantage of FOMO yourself to push time-limited deals or time-limited products.
And before you say anything else, be aware that 60% of people make purchases as a direct result of FOMO marketing.
For example, you could create a time-limited offer that is live as long as the post on Snapchat is live. Or in the event of a holiday, Valentine’s Day, you could offer an exclusive deal or product featured on Snapchat.
You can utilize the Snapchat Timer to fine-tune your promotions so they last as long as you want. For example, if you decided to have a flash sale for 2 hours, you could set a timer to fit your needs.
Just make sure your coupons are working correctly. Nothing drives away customers faster than being promised a deal that is no longer available. Or in the event of a limited product, not closing an advertisement after it has sold out.
If done correctly, you can boost sales by putting a little bit of pressure on customers with FOMO tactics.
10. Add Swipe Up To Call
If your business has a dedicated sales team, you may want to have that front and center on your Snapchat. You can have two options to do this. The first is the Swipe Up and Call option, and the second is the Swipe Down and Text option.
This can be a powerful tool to connect potential buyers with a sales agent.
You will need to set this up directly in the Ads Manager of Snapchat. It’s rather simple and just requires you to enter the phone number and choose which option you want to use. That said, you are free to use both.
Obviously, you will need to pay for advertisements to get access to it, but odds are you were already investing in ad space to market your business. Just make sure that when designing an ad, it shows that a phone option is available.
This can be something simple like a picture of a phone with an arrow pointing up to signify to swipe up to call.
11. Highlight Positive Customer Interactions
Shwoing off happy customers is a great way to show others that your business provides a good service. Snapchat is a great place to show off positive interactions, and many customers like being featured in the videos.
There are several ways to go about showing off customer interactions with your services and products.
For example, you could run a contest where users can submit themselves interacting with your product with a lense on. You can choose from the best of them to be featured in future Snapchat content.
You also don’t need to limit it to just Snapchat. You can grab interactions from your other social media channels like Facebook, X, Intsgaram and so on and add lenses to the content yourself.
It’s a great way to boost engagement while also showing off customers enjoying their product.
And remember you don’t just want people to buy your products, you want them to be excited about being your customer. A great example would be Apple products. Apple has turned its product line into a lifestyle, and that brand loyalty has paid off big time.
12. Create A Custom Snapcode
A Snapcode is a scannable QR code to share your Snapchat profile with other users. Many businesses include the Snapcode across their website and other social media accounts. In some cases you can even find them on physical flyers, business cards, and more.
Snapcodes have a default appearance, but like most things, you can customize it to have a unique appearance.
Doing so can help increase engagement as users will be more likely to check out your content if it stands out more. You can customize your Snapcode by taking your existing Snapcode and opening it in a photo editing program like Photoshop.
Often, businesses will add their company logo to the Snapcode, which just involves putting the logo over the existing Snapcode while avoiding blocking the essential components of the QR code itself (the dots).
You can also make the Snapcode more festive by changing the appearance for upcoming holidays or seasonal changes. If you need help with this process, there is no shortage of YouTube tutorials that can help you create a custom Snapcode in minutes.
Just be sure to check that the QR code still scans after you edit it. It must be functional, or it is useless.
Utilize Your Content On Multiple Platforms
While you should be creating unique content for each social media platform, there’s no denying that many creators use the same content across multiple platforms. Snapchat is no different, and that content can do well on other platforms.
For example, Snapchat Stories are extremely similar to Instagram Stories. As such, it is common for creators to reuse the content.
And depending on the length, you might also find that the stories would make for excellent videos for TikTok or YouTube Shorts. Reusing your content across multiple platforms is a great way to cross promote your brand with less effort.
That said, there’s no denying that followers may not appreciate being served the same video across multiple platforms they follow you. Thus, reserve this for your best content or spread it out so it doesn’t release all at once.
If you want to maximize your online presence, you need to be on multiple social media platforms, so get started today.
Start Marketing Your Business on Snapchat Today
As you can see, there are a lot of options to effectively market your business on Snapchat. And honestly, there are another dozen ways you can go about it, but it really comes down to your creativity.
You need to decide on a style that not only helps highlight why your business is a great choice but also does so in a way that is engaging to the average Snapchat user. Once you find the perfect balance, your business will benefit tremendously.
How do you market your business on Snapchat? Is your business doing better after marketing on Snapchat?