WordPress is an easy system to use when you need to get content up quickly on your site. However, not everyone knows the best way to create content when creating a new post. After all, you want to inspire your readers as best as you can.
Understanding the features available to you can contribute to boosting visitor retention. This means people will be more likely to stay on your site and explore. Here are 13 useful properties to know when you build a WordPress post.
1. The Editing Screen
Gutenberg is a block-based editor that allows you to construct posts and pages in any manner. Each block offers users a unique feature that they can add to the post. For instance, the image block adds images, the paragraph block adds text, and the shortcode block allows you to add shortcodes.
You can even add more block options by installing plugins. Many of these will add their own custom block with a specific feature. The result is a highly customizable editor that can create any type of content.
2. Adding Media
Studies show a website article that incorporates images performs better for visitor retention. In WordPress, you simply need to select the appropriate block to add the specific media type. An image block to add an image, or a video block to add a video.
3. Publishing the Content
When creating a new post, you can publish the post by clicking on the “Publish” button. This makes the post go live on your website and anyone can view it. If the post is not complete, click on the “Save Draft” option. You can also choose to preview it in a new tab, with options to choose a device (desktop or mobile).
4. Using Categories and Tags
Using categories and tags in your material will help you organize content. As a result, your visitors will be able to find the information easier. It will also help you deliver a sense of professionalism and expertise. You can find these by expanding the settings wheel and clicking on categories or tags in the Posts section.
5. Uploading a Featured Image
A featured image is different than others using the media button. This image will be used to highlight your post on the front page. It will also be displayed as the header of the post when someone visits. Various plugins and themes will use this graphic automatically when designing your website.
Gutenberg has some hidden options that are hard to find. They can be accessed by clicking on the three vertical dots next to the settings wheel. There’s nothing major here, but they could be helpful one day.
7. Using Excerpts
An excerpt is a small piece of your post that is displayed to highlight the article. Many themes, such as ColorNews, will use the excerpt in areas like the front page. It’s like a teaser for your content that can be displayed without showing the entire piece.
When trackbacks are set up, WordPress sends a website owner a message when you link to his or her content. This has the potential to be helpful when establishing a relationship with other owners. However, these trackbacks are not necessary if you’re linking to another WordPress-based site.
9. Custom Fields
A custom field can be useful when you need to add a bit more information to a WordPress post. They are often helpful when adding more metadata to a piece for SEO purposes. This is often the case in certain kinds of themes that may be missing a particular feature.
10. Enable/Disable Comments
You can actually choose to turn off comments on specific posts, which will be necessary from time to time. To do this, open the settings wheel and expand the Discussion option. You will find a checkbox to turn comments on or off.
11. The Slug
The slug is essentially a cleaner version of your title which becomes part of the URL. Normally, WordPress will do all of this automatically, but some will use plugins to further alter the slug and URL. This is often the case for those who want to remove stop-words from URLs and slugs.
WordPress will automatically set the author of the article as the account you use to log in. However, there may be times when you’re making a new post from someone else. The “Author” field allows you to change who gets credit on the site for that content.
Note: You need to have already added an author in the author section for it to be an option here.
13. Block Settings
Each block actually has settings you can configure. These are located by having the settings wheel expanded and clicking on the block. In many cases, to get the most out of your block, configuring these is a must. That said, sometimes it isn’t necessary.
14. You Can Freely Change the Block Type
If you find yourself with the wrong block, you can change it at any time. Simply hover your mouse over the block and click on the left of the settings bar to select a replacement block.
15. Plugin-Specific Options
Various plugins will also add a field in the post screen that may have other options. For example, the plugin All In One Schema.org Rich Snippets will add control for changing what kind of a snippet to use for SEO purposes.
Start Creating Posts Today
When you learn the tools available in WordPress, creating content in a new post can be productive as well as fun. The kinds of things you can do seem to continuously increase year after year. The next time you create a WordPress post, see what kind of life you can breathe into your content.
You may find the site to perform better over time.
What kind of features do you use the most in WordPress? How often do you explore other features in the system you’ve never used before?