Add a Privacy Policy to WordPress

How to Include a Privacy Policy in WordPress

A privacy policy is a statement detailing a website’s practice when it comes to personal information. In some areas of the world, a privacy policy page is required by law. Thus, you need to create a privacy policy for your WordPress site.

These legal documents often tell how and why data is collected from visitors and what is done with it, at least as much as they legally need to report. This is a common practice in eCommerce because of the personal information required to make purchases.

If your website collects information from guests, you probably need to set up a privacy policy in WordPress.

In this tutorial, I’m going to show you how to do this without installing additional plugins or components.

What is a Privacy Policy?

The privacy policy needs to disclose how you collect data and your intentions regarding that information. For example, you must state whether or not you plan on selling the information to third parties. Keep in mind that breaking your own policy can lead to legal repercussions.

When it comes to the privacy policy, there is only one guideline that is enforced by law – it needs to be obvious and easily accessible. This is why many website developers will include a link to the policy in the footer. This area is accessible from any webpage of the entire site in most cases.

Also bear in mind that a privacy policy is different than a “Terms of Service” page. The TOS is an agreement between yourself and the visitor that he or she will essentially not abuse the system.

Creating a Privacy Policy in WordPress

To create the policy, you’ll need to know how it works and what information you’ll need to put into the statement. The Better Business Bureau has a good sample layout for you to use as a guideline. However, you can probably find more samples online.

Take the time to create a policy that protects yourself as well as your visitors. You want everyone to feel safe when using your website, and covering all contingencies may take a bit of planning.

Once you’re ready to post your statement, it’s time to create the WordPress privacy policy page.

Step 1: Create A Privacy Policy Page

From the WordPress dashboard, click on Pages and select the Add New option. This is located in the left column of the admin screen.

Add New Page

Name the page Privacy Policy and insert or create your privacy policy in the editing screen. If you created the policy in a text editor document, you can simply paste it into WordPress.

Create Privacy Policy Page

Once you’re done creating the policy, click on the “Publish” button.

Now, the statement is live and ready for visitors. However, it’s not yet quite visible enough.

Step 2: Create A Custom Menu

There are plenty of options you could choose to display this policy on, but without a doubt, the most popular option is the footer area.

This will require access to the foot segment of your website. If you don’t have access to the foot or if it’s blank, you may want to consider installing a new theme into WordPress.

A lot of themes give you access to sidebars, content areas, headers, and the footer.

But first, you’re going to create a custom menu for your website. Click on Appearances and select the Menus option.

click on Appearances and select the Menus option.

Set up a new menu for things like the privacy policy, terms of service, contact and other similar pages. Click on the “Create Menu” button after organizing your pages in this new section.

click on the "Create Menu" button.

Step 3: Customize the Widget

Once the menu is saved, click on Appearances and select the Widgets option. In this section, you’re going to add widgets to customize the appearance of your site.

click on Appearances and select the Widgets option.

The Widgets section is separated into two areas: widgets and locations. Using a drag-and-drop interface, you pull widgets from the list on the left and drop them into the locations on the right. This section may include Sidebar, Content, Header or Footer. Unfortunately, not all themes are designed the same way.

For instance, I am using the BusinessBuilder theme which has access to three footer areas. It also has a Search element in the first Footer component. If your theme has this, click on Search.

click on the search or search equivalent option.

Delete the Search option and drag the Custom Menu widget into Footer area.

Delete the Search option and drag the Custom Menu widget into the Footer.

Title this widget as something logical for the menu you built earlier. For example, you could name it “Company Info” if the menu has the privacy policy, contact page, about us, and other elements. Select the menu item you made earlier containing the privacy policy.

Click on the Save button when you are done.

Click on the Save button when you are done.

Congratulations! You have successfully added a privacy policy to your website into the footer. If you don’t have access to the footer and don’t want to change your theme, you can always add the policy to either the navigation menu or as a sidebar menu.

The point is to make sure everyone can access it easily.

Privacy Policy Plugins to Try

While it is pretty easy to do this manually as seen above, there are quite a few plugins you can use to save some time. Here are a couple you might want to try.

Auto Terms of Service and Privacy Policy

TOS And Privacy
You can install plugins to take some of the work out of creating a privacy policy page. In fact, tools like Auto Terms of Service and Privacy Policy provide several shortcodes while creating the pages for you automatically. This gives you a bit more flexibility when it comes to displaying your statements while keeping the content organized.

This particular plugin also includes an automatic privacy policy generator. It’s a generic agreement, but you can modify it later. In the settings of the plugin, you simply add your name and other vital information.

The plugin then uses the data to create a statement based on common policies on the Internet.

In reality, it’s a good place to start if you’re unsure how to create a privacy policy page.



If you don’t want to write a privacy policy yourself and risk making a mistake, don’t worry, the WPLegalPages plugin has you covered. This tool just needs you to enter your business information and select what type of privacy policy you need.

After that, the plugin generates the policy for you.

The plugin also has compliance settings that help you add it to your footer and notify users whenever there is a change in the policy.

Legal Pages

Legal Pages

Legal Pages is another legal document generator for WordPress. It can generate a privacy policy, GDPR compliance document, CCPA, Cookie Notice Generator, Terms & Conditions, and much more.

Adding these templates to a page is simple thanks to the one-click legal template insertion tool. Just be sure that all of the information in your General Settings is up to date as the plugin will use that to customize the forms for your business.

Make Sure You Inform Your Visitors

It’s always best to be transparent when it comes to visitors interacting with the website. Not only is the privacy policy required by law in certain locations in the world, but it also helps strengthen the site’s reputation.

Telling your customers exactly what you do with their data is much better than them finding out from another source. And with the prevalence of the mob mentality, one controversy is all it takes to end a business.

What kind of page links do you keep in your footer area? Does your theme have footer widgets built into it? Was it difficult to create a privacy policy for your website?

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