What is Social Blade and What Can it Do for Your Small Business?


There are numerous ways to properly power your small business in the online world we live in today. Social media marketing is one of the best ways to get your brand out to possible clients. One of the better tools around for tracking social media stats and analytics is Social Blade.

Many people have not heard of Social Blade, even though it is actually wildly popular with YouTube users. It’s also semi-popular for people using other social media platforms.

Let’s dive a little more into Social Blade and see what it is and see what it can do for your small business.

What is Social Blade?

Simply put, Social Blade is analytics made easy. They track user statistics for many of the biggest social media platforms in the world. These statistics and analytics will allow you to gain a better understanding of user growth and trends. This will directly impact and help you with the path you use for your small business social media marketing.

Supported platforms on Social Blade include:

  • YouTube
  • Twitch
  • Twitter
  • Instagram
  • Facebook
  • Dailymotion
  • Mixer

Basically, if you are a content creator, run a live stream, or building a brand, Social Blade is able to provide you with very useful global analytics.

History of the Company

In 2008, Jason Urgo created the Social Blade platform to track statistics and provide analytics for the website Digg, which was very popular at the time. However, two years later in 2010, he decided to switch tracking to YouTube statistics.

It really took off from there, becoming a favorite for YouTube users wanting to track and compile data for their channels and videos. As the platform grew more and more popular, other platforms were added so users could take advantage of statistics on several platforms and use this data in social media marketing.

How Does Social Blade Work?

Choose Social Platform
It is a pretty straightforward process actually. Social Blade gathers data and compiles it from YouTube, Twitter, Twitch, Daily Motion, Mixer, and Instagram.

It then uses the data that has been compiled to make statistical graphs and charts that track progress and growth. Small business owners and content creators can use these tools as part of a well-put-together social media marketing plan.

Other information that is gathered and free to use for anyone using the website include:

  • Estimated Earnings
  • Future Projections
  • Numerical Data
  • Easy to Read Graphs

As of right now, the numbers for Social Blade are pretty impressive. They currently track over 31 million YouTube channels and over 8.8 million Twitter Profiles. This also includes almost 8 million Twitch channels, 210,000 Daily Motion users, and almost 259,000 Mixer Streamers.

They also track almost 350,000 Facebook pages and 9 million Instagram accounts.

Furthermore, Social Blade has a reach of over 7 million unique site visitors each month. Many of these users also track the site every day.

Most Popular With YouTube

Top YouTube Channels

While the platform is pretty popular across multiple social media networks, it is far and away most popular for YouTube users. Social Blade and YouTube analytics and tracking go together very well.

Basically, Social Blade gives YouTube content creators everything they need to build a channel, track analytics, and gain popularity. If handled correctly, anyone can use the platform to grow a YouTube channel.

  • Easily Rank Your Videos: Learn how to create a solid YouTube channel, while at the same time learning how to build up a large and faithful subscriber base.
  • Find Influencers: Use their query builder and filter the results you want. This gets you very targeted queries that you are able to use to your advantage. This is particularly popular for small businesses looking for specific data.
  • Grow Your Channel: They have a ton of YouTube-certified experts that are able to look at your current channel and help you take it to another level of popularity. They have a step-by-step process they take you through.
  • Partner With Them: If you are a YouTube content creator that is looking for a network, then partnering with Social Blade may be a perfect fit.

Basically, if you are looking to create and grow a YouTube channel, then Social Blade for YouTube is the way to go.

Browser Extensions

The Social Blade Google Chrome Extension allows you to easily view all of your stats right from where you are. The extension adds a box to the right of the video you’re watching on YouTube. This box shows the most important statistics from Social Blade about the channel.

The extension also supports Twitch, Instagram, and Twitter. With over 330,000 users and an overall 4-start rating, the Chrome Extension is definitely worth checking out.

They also have a Firefox browser extension for use as well.

Note: The extension requires you to have a free SocialBlade.com dashboard account in order to use the plugin.

Other Tools

Aside from the browser extensions, Social Blade also offers users a number of very handy tools to use as part of the account.

  • Real-Time Apps: You can get real-time statistics from their apps for Apple and Android.
  • Mobile Apps: Download the Social Blade Apple or Android app right to your phone.
  • Website Widgets: View and use the collection of widgets.
  • YouTube Money Calculator: Use this money calculator to estimate how much your earning potential is based on what you input on the page.

Small Business and Social Blade

When you are first starting a small business there are a lot of things to consider. Business plans, budgets, staffing, website design, and marketing are just a few of the things to consider.

While all of these should be addressed properly, social media marketing may be the most important in the long run. This is simply because we live in an online world and everybody is reachable through social media.

You can also put together blogging ideas that will make you money as part of the small business website setup.

This is where Social Blade comes in and can be most useful. When you use the tools that they provide, you get an in-depth look at statistics, analytics, and reports. You can then take all of this information and combine it into a solid social media marketing campaign for your small business.

This will help attract possible clients, partners, and website visitors.

Final Thoughts

Social Blade is perfect for people wanting to get an in-depth look into platform analytics and use those results to build a better small business.

Use it as part of a set of small business marketing ideas that will help you grow and transform into a real competitor.

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