E-commerce will give your small business an opportunity to attain more customers. Participating in the virtual economy can help increase your annual business revenue dramatically. This is the primary reason why many business and economic experts encourage small business owners to create a website. The trick, though, is setting up a landing page that will convert those visits into sales.
Creating an impressive website is the first step towards having success on the Internet. Studies show that a poorly designed website is one of the main reasons why many small business owners fail to succeed with their online endeavors.
An impressive website will capture the attention of your potential customers. It will also convince them to purchase your goods or services.
You should always consider using a landing page to make first contact with your prospects. A landing page is designed to help you capture the name and email address of your potential customers or take part in any other action possible such as going to an intended page, purchasing a product or clicking a specific link.
Capturing this vital information can help you build a solid relationship with your customers. Statistics show that less than 20% percent of your prospects will make a purchase during the first visit to your site.
A landing page can help you market your products and services to your prospects over a period of time. This will increase your chances of making a sale.
It is critical that you keep a few concepts in mind when it comes time to build a landing page. The twelve tips listed below can help you create an effective landing page. These tips can also help you gain a significant edge over your competitors.
1. Create a Catchy Headline
Your headline will be the first thing the customer sees. It should contain a strong message and sales hook. A poorly written headline will hinder your page’s attempt at getting the potential customer’s contact information.
Creating a catchy headline should have large fonts. It should also be written in bright colors. According to many experts, red and yellow have provided the best results for many years.
2. Use Short-Form Contact Information
Your landing page should only concentrate on capturing the prospective customer’s name and email address. It would be a grave mistake for you to make an attempt at getting a visitor’s telephone number.
Many of your potential customers will not be comfortable in providing a telephone number. This often leads to poor conversions rates on the landing page.
3. Study Your Competitor’s Copy
Studying your competitor’s landing page will give you an opportunity to build a strategy to improve your own. Their sales copy may contain some vital details that can help increase the conversion rate for your landing page.
You don’t want to directly copy what the competition has online, but improve upon it. Discover if there is anything you’re missing or if there is something you’d do differently to engage the audience.
Analyzing at least thirty landing pages in your niche can help you develop new and fresh ideas if your landing page does not have a high conversion rate.
4. Avoid Excessive Graphics
Many small business owners make the mistake of having excessive graphics on their landing page. Too many images can distract your visitors once they have arrived. Try to keep the graphics to a minimum.
Engage your audience with a sharp marketing message.
5. Use Short Copy
You should avoid using long sales copy on your landing page. Potential customers are often turned off if they are forced to read large amounts of text. The more a visitor has to read, the greater are the chances of losing his or her attention.
The message on your landing page should be short and sweet. Be detailed and let the consumer know exactly what he or she can immediately expect.
6. Create Pure Urgency
Smart marketers understand the importance of using their landing pages to create a sense of urgency. This can dramatically help increase conversion rates. Bold statements revolving around a time limit will work wonders to engage the audience. Examples of this include using terms like:
- Limited Time Only!
- This Offer Will Not Last Long!
- Only a Few Customers Will Qualify for This Special Offer!
7. Make a Clear Point
Your landing page should make a clear point once the customer arrives. Your headline and sub line should only contain a few words.
They should also inform the prospect about the benefits of doing business with your company.
8. Error Free
Your landing page should be error free. Pages containing errors are notorious for hurting small businesses. You should hire a proofreader to examine your content. He or she will be able to pinpoint and correct any errors on your page.
Exceptional proofreaders can be found in many top freelance websites. And they are worth the investment if it means engaging the audience and improving conversion rates.
9. Use Bullet Points
It is imperative for you to use bullet points on your landing page. Bullet points will make it easier for your visitors to understand your message and what you offer.
A good landing page will contain anywhere from four to six short bullet points. These should be placed below your headline to accentuate your content. Each point should convey an effective message regarding your offerings.
10. Add a Call to Action
A good call to action often means the difference between a conversion and a lost opportunity. It should encourage your visitors to leave their name an email address.
An effective call to action revolves around commanding the behavior of the visitor. Essentially, it tells them what to do. For instance, something like, “Buy Now” or “Get Yours Today” are common forms of calls to action.
11. Commit to Testing
Testing is the key to having success with and element of a website. Setting up a few landing pages will help you determine what will work in your business niche.
You should make adjustments and changes to these pages periodically as you discover new ways to benefit. Testing will help you create a winning landing page by eliminating the layouts that do not work.
12. Provide Free Offers
The main objective of your landing page is to convert a visitor into a potential cutomer. A free offer can help you get to guest’s information to open the door to sales.
Internet users are more responsive to landing pages that are associated with getting something for free. It can be a video, report, or even a short eBook. Some businesses will include free audio files or podcasts.
BONUS: Keep Mobile in Mind
Mobile Internet users surpass those on desktop and laptop computers. This means you need to create mobile-friendly landing pages to engage those users.
Otherwise, you could alienate those customers and lose out on potential sales.
Get More Out of Your Online Business
Participating in the virtual economy will give you a chance to secure thousands of new customers. Having a solid online layout is the key to increasing your revenue. Following the tips listed above can help you build a landing page that will increase your online earnings.