9+ Best Tips to Optimize Your WordPress Site

optimize wordpress

You spend your time creating amazing content for the website. However, it may not be performing to your expectations. This may be a problem with optimization. Although your posts may bring in a slew of visitors from search engines, these people may leave if the site is too difficult to use or too slow to access. Here are a handful of tips to help you optimize WordPress to give your guests the best experience possible.

1. Resize Images

resize images

It’s always better to resize images perfectly before uploading them into WordPress. Although you can shrink down the display of the image in code, the entire graphic will still have to be rendered by the computer or mobile device. This can be a slow process which can lead to frustration and annoyance from the visitor.

2. Clean Up Plugins

cleanup plugins

Using too many plugins can cause the site to become slow and sluggish. In extreme cases, some plugins can also cause others to malfunction. Even plugins you don’t use can cause issues within WordPress. Look around…you may find a plugin that can do the job of several.

3. Inspect Mobile Element

inspect mobile elements

Inspecting how your website looks on mobile devices can help you determine if people are getting lost on your site. Just because a theme is “responsive” doesn’t mean it appears perfectly on smartphones and tablets. Accessing your site from mobile devices can also show whether certain things are being displayed in the right positions.

4. Stay Away from Flash

stay away from flash

Flash files take a great deal of processing power in comparison to HTML 5 and Javascript. The technical issues that happen because of flash are one of the biggest reasons why many developers are moving away from that platform.

5. Choose a Good Theme

choose a good theme

Some of the most amazing themes you’ve ever seen may be problematic when you want to optimize WordPress. Not all developers use up-to-date coding, which could cause speed issues as well as varied crashes. Find a theme that is ideal for your site even if you have to sacrifice bells and whistles that may cause problems later on.

6. Enable Caching

enable caching

When you enable caching, such as using the W3 Total Cache plugin, you’re essentially saving important files temporarily onto a visitors hard drive. This means the site will load up much quicker next time. Should the visitor return, he or she may have an even better experience as a lot of the data may already be immediately available on his or her system.

7. Minimize CSS and JS File Use

minimize css

Although CSS and JavaScript are amazing things to use when it comes to control, too much can be bad. The more files a visitor’s computer has to render, the longer the site will take to load correctly. Try to keep these files to a minimum.

8. Clean Up the Database

wp optimize

Many people don’t realize how cluttered a WordPress database can become over time. Eventually, you’ll want to remove all of the unnecessary data in order for the database to perform smoothly. Plugins like WP-Optimize can help keep those files from taking valuable resources away from your website’s functionality.

9. Structure the Homepage Accordingly

homepage

Website owners will often try to cram as much information on the homepage as possible. This can lead to an unprofessional appearance as well as become distracting for visitors. Keep the homepage structure sleek while offering pertinent information. After all, the majority of your visitors may not even see the homepage.

Wait…9 just simply isn’t enough!

10. Install Security

install security

Installing security measures protects your data while preventing hackers from using your site as a base for spamming others. From brute force protection to hijacking webpages to steal information, attacks are plentiful on the Internet. Never assume that your site is too small to be a target.

11. Search Engine Optimization

seo

Using plugins for SEO can help your site get seen more often in search results. Many of them can also help you create better content for your visitors. For example, the Yoast SEO plugin will give you suggestions about how to fix your content and whether or not it’s too difficult to read.

12. Use a CDN

cdn

A Content Delivery Network is by far one of the easiest ways to optimize your site for speed. Essentially, your site is saved on several servers around the world and used to deliver your content to a user closest to one of those locations. This eliminates a lot of latency and lag issues from various Internet connections.

Many forms of optimizing don’t require a great deal of programming or understanding the latest SEO strategies. In many cases, it could be something as simple as shrinking an image. When you optimize WordPress, there is great potential for boosting visitor retention as well as your brand’s reputation.

What kinds of things do you implement for site optimization? How often do you tighten up your site to improve functionality?

One Reply to “9+ Best Tips to Optimize Your WordPress Site”

  1. Thank you Josh for sharing these killing tips, really helpful to optimize wordpress site. I guess Selecting a good wordpress theme is very important. one should choose a SEO friendly and clean coded wordpress theme

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