Are you looking for new small business blogging ideas to help make your blog more profitable? Content helps drive visits, which then influences generating revenue. The goal is to make money, but that is much easier said than done.
In reality, you can go months or even a year without seeing any revenue from all of the hard work you do.
That raises the question, how do I get paid to blog?
Blogging is extremely versatile. If one idea is not working, you can do something completely different. That’s why there are different types of blogs. Thus, by incorporating multiple strategies into your workflow, you can increase the chances of success.
This small business ideas list will provide you with 25 proven ways to make money with your blog.
25 Small Business Blogging Ideas to Engage Your Audience
The key to making a successful blog is diversity, and that applies to strategies as well. Many of these tips can be combined for greater results.
However, it all comes down to how you manage business blogging ideas. A strong and well-planned strategy can do wonders.
1. News Updates
The key to blogging is creating new content that your audience is interested in reading. Sometimes this can be difficult. However, news content is proven to be successful.
Regardless of what type of blog you’re creating, there is always something going on in the industry.
Reporting on what is happening and how you think it will affect the industry going forward is a great strategy to produce an endless amount of content.
On top of delivering a stream of content ideas, it also makes you look well informed and an authority in the field.
2. Create How-to Content
One of the most common uses for the internet is to find an answer to a question or a guide on how to do something. This can be applied to almost any industry, but the simpler the better.
For example, let’s say you run a fashion blog. Creating a how-to article on finding deals would be a great way to boost your traffic. You can create how-to content for just about any topic, thus it is one of the easiest business blogging ideas to take advantage of.
3. Review Similar Products
It’s human nature to look for the best product in a price range. Reviews are a great way to drive traffic which you can use to boost affiliate sales.
Depending on your field of expertise, there could be thousands of reviews to write.
For example, writing video game reviews is very popular. However, you can go a step further by adding an affiliate link for the actual game.
This strategy creates content that drives traffic while increasing your chances of earning money from affiliate links.
4. Highlight New Features
If you run a business, you should already understand the importance of keeping your customers informed.
Platforms are updated regularly every year and they bring a plethora of new features. While it may not be the most exciting content, highlighting new features are intended to aid existing customers.
For example, platforms like WordPress are updated every couple of months. Webhosting companies need to make sure that their customers are taking advantage of all of the features they offer.
5. Highlight Common Mistakes
If you have been reading through blogs or even watching YouTube videos lately, you may realize that everything has gotten more negative.
However, this is due to the fact that people love reading about other people or companies mistakes.
Creating common mistake blogs is simple to do and it helps people avoid making them.
6. Frequently Asked Questions
Regardless if you are a blogger, YouTuber, or marketer, you are going to be asked the same questions multiple times every day.
How did you get started as a blogger? What is the quickest way to drive traffic? How did you design your website?
Instead of ignoring these questions or answering them multiple times, dedicate a blog to this specific topic. Round up questions from across your comment section and social media profiles and answer them in one post.
It’s a great way to show readers that you read what they write, and it can help drive new traffic to your website.
7. Daily, Weekly, and Monthly Roundups
Sometimes it is difficult for your audience to find time to read a blog. Or perhaps you just had a busy week of new content.
Give them a hand by constructing a weekly round up.
The point is to take all of the new content you created for the week and show it off in one place. Keep in mind that it does not have to bee weekly.
Some websites may release multiple blogs per day. And in those cases, a daily roundup is more appropriate. In other cases, they may only release one blog every week. In this case, a monthly roundup is better.
8. User-Generated Content
I know what your thinking, visitors come to your website to read your blogs. However, user-generated content is a great addition to any website.
There are multiple ways to get visitors to create content for you without them even realizing.
For example, user reviews are an important part of any online shop, and customers are usually more than willing to let the world know how happy they are with a purchase.
User content can be used to enhance your offerings and will require less work than new posts.
9. Celebrate Contest Winners
Plenty of companies create competitions with small prizes to keep their social media followers active. It’s a great way to grow your channel.
However, you can go a step further by dedicating a blog to the best entries and winners a contest provides.
For example, let’s say you ran a selfie contest. You could post the winners and highlight the best entries.
Not only is this easy content to create, but it also helps spread the word about your events.
10. Collect Information
Understanding what your audience wants is half the battle when coming up with business blogging ideas.
They are both engaging for visitors and an effective means of collecting user information.
11. Highlight Staff Members
While you may start a blog by yourself, they end up requiring more staff members as you grow. Authors, editors, marketers and more are required to run larger blogs effectively.
Showcase those who help drive the success of your site and give attention to those individuals.
Not only does this inform your readers and customers, but it also makes your staff happy.
12. Seasonal Content
It’s always a good idea to use seasonal events and holidays to create content.
Fall, winter, spring, summer, and the holidays that happen within them allow you to create content in a different way.
For example, Halloween is the perfect time to share some nightmare stories. April Fools is a great time to join all of the other companies that are making jokes out of their products.
13. Thank Your Readers
Without your readers, your blog will fail.
Take some time to thank them properly, share your upcoming plans, and ask for more feedback.
It’s easy to write and makes it clear how important your readers are to you.
14. Create Product Comparisons
Sometimes there are multiple products or services that can get the job done.
However, customers have a difficult time discerning which one is the best for them. In many cases, products do almost the exact same things with a few slight differences.
It’s your job to highlight these differences and help point customers in the right direction.
Just don’t forget to add some affiliate or sales links.
15. Share How You Started Your Business
The most common question you will be asked is how did you get started in blogging? While you may want to answer this in an FAQ, this one deserves its own blog.
Readers love hearing about how a normal person created their own business from nothing.
You may even inspire others to follow suit.
16. Create Video Content
Video content is taking the world by storm. In reality, 72% of consumers prefer video content over traditional text-based content.
While this may sound like the end of blogging and the beginning of vlogging, don’t jump to conclusions. Creating short videos can significantly help your products and blogs perform better.
On top of this, you can generate extra income from the video themselves on platforms like YouTube.
A lot of creators will actually embed YouTube videos into their website content. It provides two methods of absorbing content while promoting both in terms of search.
It’s a win-win situation.
17. Email Marketing
Email marketing is a great way to get customers to see your newest products.
By 2022, 4.4 billion people will use email as a form of communication. This is over half of the population on Earth.
You can generate more sales and ad revenue with a successful email campaign as long as you do it right.
18. Start A Podcast
Sometimes visitors don’t have the time to read a blog or watch a video, but they do have the time to listen while traveling to work.
That’s where a Podcast comes in.
You can create a podcast, host it on your website, and even create a blog to summarize each show for those who prefer reading.
It’s a great way to offer content to a busier audience.
19. Use Infographics
While you may be tempted to write a large blog with a lot of points, consider adding an infographic.
While you may want to have every visitor read every point, that will not happen as often as you would like.
Instead, an infographic can summarize all of the important points in one image.
20. Debunk Myths In Your Field
Sometimes a myth becomes so standard that people actually believe in them.
It’s very interesting to look up myths and list exactly why they are wrong. You can even use it as a way to promote certain products or services you offer.
Debunking, especially if you include solid evidence and facts, could also help establish your blog as an authority in the industry. It’s a great way to boost your reputation.
The best part is that people love reading this type of content on different types of blogs.
21. Interview Experts and Influencers in Your Field
Interviews are a great way to get your audience excited. Industry experts and influencers have inside tips they can share with your audience.
Find these people and produce an interview your visitors would love to read.
On top of this, you are also attracting your guest’s followers to your content and vice-versa. It’s a win-win situation for everyone involved, which makes it one of the best business blogging ideas.
22. Share Your Growth
People love stats and you can create a lot of content about your own.
If your business is growing, share it with the world. Explain how you are increasing your audience and growing your social media profiles. You could even include future plans to address some of the lower-performing statistics.
Not only does this share valuable information with your readers, but it also makes everyone aware of your website’s success. It involves visitors with the brand and gives it more of a personal appeal.
23. Sell A Blog
You may be a rare case of blogger that finds it easy to grow an audience, but not everyone can do it. In fact, there are many who are willing to pay for a blog that already has the groundwork done.
Some bloggers will use reseller services to host these sites before selling them. Then, the buyer has the option to use the blog creator as a “web host” or move the site entirely.
This can be quite lucrative, and the quicker you can build up a blog, the quicker you can sell it.
24. Rant About It
The best part about blogging is making it personal and nothing says that better than a “rant.”
Not only can you shine the light on something in your industry that makes you angry, but you can also do it in a fun way.
Just make sure you provide facts and solid reasons for your anger. Being frustrated for no other reason than because it appears cool could hurt your reputation.
25. Show What A Normal Day Is For Your Business
Ever wonder what your friend or family member actually does at work? If so, you are not alone.
It’s quite common for small businesses to share what they do on a daily basis. It offers a kind of “behind-the-scenes” atmosphere that many find engaging.
And if it’s written well, it can be an interesting read for would-be-entrepreneurs.
The Many Types of Blogs
Blogs are unique creations that are tailored by your creativity and interests. But that doesn’t mean they don’t have similarities.
The most common types of blogs are those that focus on a broad topic. For example, fashion, gaming, medical, sports, and many other topics are ripe for blogging.
These types of blogs target a specific audience and rely on putting a personal spin on the topic. But, they have the freedom to branch out to multiple subtopics within their broader niche.
On the other hand, it is important to not get a broad topic confused with a very large subtopic.
For example, gaming is a broad topic. But something like Fortnite is a very large (and popular) subtopic.
The issue with this is these types of blogs are what happens when their topic loses popularity. Make sure you are building your blog on a broad foundation that allows you to have a lot of flexibility when it comes to content creation.
How to Make Money With a Blog for Beginners
Blogging has a lot of monetization options, but they do tend to have one thing in common.
Your website needs traffic.
I know it’s a shocker, but if you want to make money on your blog, you need to establish a following.
The most obvious way is through ad revenue. There are multiple ad options to utilize and increase your website’s earnings.
However, another classic strategy is selling products on your website. This can range from merchandise to services. A great strategy is to create blog content that explains why your products or services are great.
However, make sure they are interesting to read by following these business blogging ideas.
Cater To Your Audience
While many of these business blogging ideas will help you learn how to make money online, some may not. This is completely normal because every blog builds a different kind of audience.
You need to understand what kind of content your audience is interested in and how you can use it to grow. Blogging can be extremely profitable, but it is not a quick process to start.
Did we miss any business blog ideas? Let us know down below.