It’s no secret that the success of a website depends on the SEO strategies you implement. These strategies will directly impact the amount of traffic your website receives and there are so many to choose from.
The biggest mistake beginners make is only looking at SEO strategies once. The truth is the way search engines rank sites changes regularly; thus, you need to stay up to date on what the latest trends are.
Nearly everything you do on your website will have some impact on SEO today. This makes it difficult for beginners because the process can be quite overwhelming when starting out.
Today, I am going to share the top SEO strategies to follow in 2024 that can help boost your rankings.
Why an SEO Strategy is Vital
To say that SEO is a complex topic is an understatement, and to be perfectly honest, not even professionals fully understand it.
Search engines like Google do not provide clear instructions, rules, or anything like that. Instead, websites need to use trial and error to see what works and what doesn’t. If this sounds annoying, that’s because it is.
Luckily, there are millions of websites that exist on the internet, and thus, we have a ton of data to work with.
As such, SEO teams use this data to find patterns and trends to determine what factors a search engine uses when ranking sites. While there are some known factors like website speed, mobile-first, and others, the rest only exists through trial and error.
Using these strategies can help you boost your rankings, which in turn boosts your traffic. The more traffic your site receives, the more valuable your website is to advertisers. Thus, it directly influences the money you make.
If you do not use an SEO strategy, your website will never appear in search results, which is the main way users find sites.
Creating a General SEO Strategy
Not all SEO strategies are viable for every site. For example, a local hardware store is going to use different strategies than a blog. As such, we will start with the general SEO strategies that benefit most sites.
Here are the best SEO strategies to follow in 2024:
Note: Mobile support for your site is a must that every site should follow. However, we have chosen to place the mobile-first strategies in their own section. They should be considered just as mandatory as anything in the general section.
1. Optimize Your Website Speed
Speed is a known SEO factor that search engines use to rank your site, not to mention that regular users will likely click off a site that takes forever to load. As such, it is the perfect place to start as far as SEO strategies are concerned.
Just in 2023, the average loading time for a website was 2.5 seconds. Anything longer, and visitors are likely to give up, which negatively impacts your bounce rate. Luckily, maintaining a fast website has gotten much easier over the years.
Most CMS are built for speed; thus, the default options will typically ensure the site runs smoothly. However, most users do not leave a site in the default state. Instead, they add features, change designs, and much more.
As such, you’ll need to optimize these processes. In short, your site will always want to be doing the following:
- Implement a caching solution
- Avoid using externally stored content on your site
- Optimize images (more on that next)
- Use page speed plugins to identify issues
These are just some of the more general tips that websites will follow. Something else to keep in mind would be the web hosting company you choose. Web hosts have a tremendous impact on the speed of your website.
That’s why you need to be sure to pick a great one like GreenGeeks where our servers utilize SSD technology to ensure the fastest performance possible.
Check out our full guide for tips to improve your website’s performance.
2. Optimize Your Images
Images are important no matter what kind of site you run. Poorly optimized images have a major impact on SEO and can negatively influence any marketing strategies. In fact, 46% of marketers believe images are crucial to marketing campaigns.
Images affect SEO in a variety of ways. The most obvious would be page load times.
Images are typically large files, which is why many sites use compression to shrink the size. This enables them to load faster and be less of a burden on loading times, and luckily there are plenty of compression tools for you to choose from.
While compression should always be done, it is not the only solution. An additional step you can take is to implement lazy loading.
Lazy loading is a technique where the page does not load an image unless it is visible. For example, say you have an image towards the bottom of a post. Since it is not visible when you first view the page, the site doesn’t load it, thus reducing load times.
Of course, image optimization for SEO does not just include lowering the impact on load times. Another aspect of it is filling in the image metadata. One such piece of information is the Alt text, or Alternative text.
It is also called alt attribute, alt description, and even alt tag, but these are not actually the correct name. This text appears when an image fails to load properly. Users with visual impairments can also use it to help them identify the image.
Likewise, search engines do the same. The alt text helps them identify what the image is for. This not only helps the article it is in but also helps the image turn up in image searches on Google.
Alt text should include:
- An accurate description of the image
- Consist of under 125 characters
- Keywords the page is trying to rank for
Your alt text should avoid:
- Using phrases like “image of” or “picture of”
- Spelling mistakes
- Complex sentences
3. Keyword Research
When many people think of SEO, they think of keywords. In the simplest terms possible, keywords are the terms and phrases your site is ranking for. In other words, when someone searches for that phrase or term, they find a web page that is targeting it.
For example, if I searched for SEO strategies, SEO tips, and so on through Google, you would find this post. That might just be the reason you are reading this very sentence.
While you can choose any keyword to rank for, you often want to use specific criteria when selecting one.
First, you would want to start by looking at what competitors in your field for which they are ranking.
For instance, if you run a blog about Marvel, take a moment and look up the top blogs. Use tools like SpyFu to determine what keywords they use.
And while I hope this doesn’t need to be said, do not just copy them. You need to do what they are doing, but better.
Doing this can also help you find new content ideas in general. Once you have the keywords picked out, you need to analyze that keyword. Is it something people are actively looking for in search? What is the intent of people looking for answers with that keyphrase?
There are a lot of tools online that can help with identifying prominent phrases to use in your content. Ahrefs, Rank Tracker, UberSuggest, and Semrush are only a handful of a very large research market.
Using Google Search Console
While there are other search engines, most people are only looking at Google. Search Console is a tool made by Google to help developers identify how certain keywords rank and how the content appears in search.
It is a free tool, and this is just one feature it offers. It can also help you view site statistics, identify technical issues, and more.
It’s worth pointing out that following the competition is a great starting point, eventually, you’ll want to be the leader and not the follower. Using GSC can help you identify valuable keywords in your niche that are working for your website.
4. Consider User Intent
When someone searches for a specific term, they often have an intention before they search. This can be an intention to learn about a topic, to buy a product, to locate an address, or to just answer a simple question.
Understanding the intent that a user has when searching for a term allows you to build pages better suited for that term.
For example, if someone searches for “flip-flops” they are probably looking to buy a pair of flip-flops. It isn’t very complicated. With this understanding, any content you create with this keyword should have this intent in mind.
Thus, the content you make should be targeted at selling a product such as writing reviews or best-of lists. Combining these types of content with an affiliate link works exceptionally well.
For example, you could make a blog post about the “10 Best Flip-Flops on Amazon” which would have affiliate links to each pair. This allows you to build an informative post about flip-flops while also delivering on the user expectation of the search.
User intent should always be taken into consideration when building content. And while it starts simple, the truth is that user intent actually changes while conducting that search. And you can take advantage of that.
For instance, someone searching about what a VPN is may decide they want to use one after learning about it. Thus, at the end of an informational piece, you would want to include a link to the “Top 10 VPNs” or something to that effect.
Or, perhaps you could write a guide on how to set up and install “X” VPN. Think like someone searching the term would and use it to engage them further.
5. Internal & External Linking
There are two types of links: internal and external. Internal links are when a link points to another web page on your site, while external links point to web pages off of your website.
Both are vital to SEO, and both are often considered “votes” by search engines. This means you’re voting on that post being relevant and of high quality.
Internal links are a way for you to send visitors to your other pages. This helps improve the engagement users have on your site, which is something that search engines take into consideration.
The internal links improve the accessibility of content. It is much easier to click on an internal link pointing to our best security plugins compared to going to our blog page and searching for them yourself.
External links are different. These are links that send your visitors to other pages and should be used to highlight statistics, provide the source of your information, or point customers to a seller.
Choosing respected and high-quality external links has a positive impact on SEO. Think about it this way, would you believe a statistic from Statistica or a random blog with 3 views? You’d probably choose Statistica, and Google thinks the same way.
It’s worth pointing out that you need to constantly manage your links.
Both internal and external links will break over time if the URL is changed, or the post is removed. These broken links will harm your SEO, thus you should use a tool like the Broken Link Checker to keep an eye out for this.
It’s also worth talking about Backlinks.
Backlinks are when other sites create a link to your website. Essentially, they create an external link using your site. It is a really good thing. Every time an external link is created, that site tells Google that they trust it.
As I said earlier, these links are like votes that your content is of high quality.
The more backlinks you get the better. The main way to get them is by creating the best content that sites want to link to.
Metadata is one of the most tedious parts of any SEO strategy, but it is highly effective and something every site should manage.
Simply put, metadata is information that you can fill out on your website that helps the search engine identify what is going on, what something is about, and how you want the content to be seen.
Several types of metadata should be filled out.
One of the most important is Title Tags. Title tags are clickable on the search engine results page (SERPs) and tell the user what your page’s subject is to Google and other search engines. Naturally, they are critical for your SEO strategy.
To say this another way, these tags are what users interact with on the search results page and help them determine what result they will click on. Here are some of the criteria for creating effective title tags:
- Keep the title between 50 and 60 characters (longer titles get cut off)
- Include the keyword you are ranking for
- Avoid using the same title tag more than once
- Consider user intent
Meta descriptions are another important piece of the puzzle. The meta description is a short description of your content that often appears on SERPs. Essentially, it is the short blurb below the URL on the search results page.
Google often uses excerpts from your blog post in this section of the search page if it coincides with the criteria from the searcher. However, sometimes it’s better to provide that information in the meta description yourself.
There are several tips you can follow to get better results:
- Include your keyword in the meta description
- Keep the meta description between 155 and 160 characters
- Ensure user intent is within the description
- Use actionable language
There are other types of metadata like alt text and so on, but we discussed that and more in other sections in this guide.
7. Update Older Content
As your website ages, not all of your content will age well. In fact, your content styles have likely changed over the years, and older content could stand out like a sore thumb on your site.
Unfortunately, a lot of beginners make the mistake of seeing this content and deleting it. The thought process is simple; the content does not reflect the current writing standards of my site. However, deleting older content is a very big mistake, SEO-wise.
You see, that page has been indexed by Google, and there are probably links to it on your site, or even from other sites. When those links break, it negatively impacts your website and there is a much smarter way of handling that content.
You can update or refresh the content to bring it up to current standards.
This is incredibly useful as it helps your website keep up with Google’s Freshness Algorithm. Essentially, this is an aspect of the search engine where it tries to ensure that the top results are updated accordingly to the topic they are about.
For example, if you were to search for “Microsoft Word Tutorial” would you want to find an article from a decade ago? Probably not as the software is very different today. For these types of content, Google understands it and will try to show newer links.
As such, updating your content can be a huge boon for your SEO strategy, not to mention that it doesn’t take that long to update content.
And just to be clear, not every piece of content needs to be rewritten. Evergreen content is not viewed the same way. Google understands that not all topics need to be updated regularly. As such, just focus on the content that does.
8. Get an SSL Certificate
Perhaps one of the most important SEO strategies you need to implement is getting an SSL certificate. This is a certificate that authenticates your website and allows users to have an encrypted connection.
Essentially, it helps secure a user’s connection and improves the security of your website. It also changes your URL from starting with “HTTP” to “HTTPS” and is the easiest way to identify if you have one or not.
For many years, this was optional, but not anymore. Getting one is required to be successful nowadays. And it’s not even exclusively an SEO practice that requires sites to have one.
Web browsers also enforce this.
Have you ever clicked on a link when performing a Google search and gotten a message that the link is not trusted? Odds are this has happened to you, and the reason you got this message was because that site does not have an SSL certificate.
Most browsers will give you a warning message when trying to view a site without one, and search engines now avoid showing you these sites as a result. Luckily, most web hosts include an SSL certificate today.
9. Create Longer Content
Now, there is a bit of a misconception about longer content. Google has stated in the past that the search engine isn’t looking specifically for high-word-count posts and pages. However, longer pieces of content tend to perform better in search results.
Why is this?
It’s not because the word count is longer, but because of the quality of the information within the content. When you dive deep into a topic and provide as much detail as possible, the side effect is creating a longer article.
Yet, Google isn’t looking at how many words are going into the piece. It’s looking at the sheer volume of information regarding that topic.
Some topics can be fleshed out and hit the number one spot in Google with only 600 words. On the other hand, more robust topics such as software and app guides tend to be much longer because of the volume of information.
The bottom line is that you don’t necessarily need to aim for a specific number of words. Getting Google’s attention is more about how deep you dive into the specific topic.
One strategy a lot of creators will use is setting a minimum word count for a blog post. Then, they’ll look for any information that is relevant to the topic to flesh it out more for the user as well as Google.
For instance, there is a massive difference between a 1,000-word tutorial showing you the basics and one that is over 2,000 that dives into functions, features, comparisons, and shows you alternatives afterward.
Don’t get hung up on word counts, but try to deliver the most thorough piece of content for your readers.
10. Exist Beyond Your Website
When looking at SEO strategies to implement, many beginners tend to focus on the ones directly related to their site. And while you should do this, your web presence needs to exist beyond just a website.
If it wasn’t clear yet, I am indeed talking about social media platforms like Facebook, X (Twitter), YouTube, and so on.
Having a presence on these platforms validates your online existence. Not only that, but it also helps Google and other search engines verify that you are indeed a real entity and have an established history with a topic.
As such, one of the most important strategies to follow to boost your SEO efforts is to make plenty of accounts and optimize them.
Each platform is different, so I won’t cover them all in detail. So, let’s just use a simple example like YouTube. YouTube is directly owned by Google, and these videos often show up as some of the top search results.
Optimizing your YouTube content to help your website get views is one of the most popular SEO strategies. If you ever actually check the descriptions of most videos, they are often loaded with links to their site or social media accounts.
These can be powerful backlinks for your site and help transfer your YouTube following to other platforms. In fact, in some cases, bloggers can attest to YouTube generating more traffic to their websites than Facebook, Twitter, and Instagram combined.
Again, YouTube is just one example of about a dozen influential platforms you should be on, so get to it.
Local SEO Strategies
Local SEO is vital for businesses that operate locally instead of nationally or globally. For example, have you ever searched for “restaurants near me” or any kind of “near me” search on Google?
If so, you performed a local search where Google will use your location to find results that are close to you.
Local SEO is extremely important for businesses like restaurants, plumbers, hair salons, and anything where you would not drive across the country to visit. Local searches nearly make up half of all search intent on Google.
As such, it is very important to understand that Google uses a different set of criteria for local searches. These include:
- The searcher’s location
- Name, Address, and Phone Number (NAP) citations
- A Google Business Profile
- Keywords within the Google Business Profile
- Star ratings from Google Maps
There are several ways to achieve better local search results so you can be the first option in your area.
Here are the best local SEO strategies to follow in 2024:
1. Create A Google Business Profile
The first place you should start is by building and optimizing a Google Business Profile. This is a Google account for your business with the goal being to show off your business in search results on Google.
Naturally, it is a big part of your local SEO strategy and is something you need to stay on top of and edit whenever a change is made.
You can include your business’s location, phone number, hours of operation, logo, images of the location or products, display ordering options like “order online” or “curbside delivery,” and so on.
Google takes this information and applies it to other various Google services.
For instance, the address you enter here will also be used when your business is Googled by a user and shows up on Google Maps.
If you ever change your address, you need to update your profile immediately.
This service also provides some analytics that your store will find useful. For one thing, it tells you how users are finding your business and also provides tools to help you show off new products.
2. Join Other Online Directories
The Google Business Profile is just a single way Google fills in business information. In the United States, four major map data aggregators supply map data to companies like Google, Apple, Yelp, and so on.
What this means, is that all of the major companies rely on these four companies to provide accurate data about the businesses they list across their services. As such, you need to make sure you have a business profile on each of these.
Similar to Google Business Profile, you need to make sure these are up-to-date and consistent across each platform.
It is very important to point out that typos on these platforms can have major repercussions for your business. If you enter the wrong phone number, forget to add your suite number, or misspell anything related to your business, it can negatively impact your visibility.
If Google or other search engines receive conflicting information about your business because of these typos or because you have updated your information on one platform and not all of them, it may not display your business at all.
3. Get Customers to Leave Reviews
When you are shopping online, how likely are you to make a purchase without consulting reviews?
Probably not that often.
Online reviews are extremely popular and are trusted by the vast majority of shoppers. In fact, 84% of shoppers trust online reviews and consider them when making a purchase.
You may be wondering what this has to do with SEO. Well, a lot. Google understands this, which is why reviews often appear in search results for businesses. As such, stores that get good reviews typically rank higher.
Or at the very least, users are more likely to click on a business that has a higher rating because it appears more trustworthy.
As such, you need to get customers to leave reviews and rate your business. The simplest way to do this is to just ask them. If you see regulars coming into your establishment, ask them to leave a review on your site or Google.
If this isn’t getting the job done, consider giving out a reward for customers who do this. Even something simple like a one-time discount code, or a free dessert item like a cookie can go a long way to get people to leave a review.
If you are getting bad reviews, listen to that feedback and try to correct the problems. Think about it for a second, let’s say you are in town and looking for a restaurant, you do a quick search, are you going to the place with a 2-star review or a 4-star review?
Google will use these ratings to reflect your rankings, as users are not interested in low-rated establishments.
4. Location Specific Pages
Many businesses have multiple locations that customers can visit. For example, consider a restaurant. You might have two locations as you begin to expand, and they are in different cities. Each location should have its own page.
This page should contain information exclusive to that location to help it rank for that local SEO search.
Thus, it should contain all of the important bits of information like address, phone number, hours of operation, and so on. And be sure to highlight any difference it may have from the other location.
With this said, it is very important to make each location page feel unique. If you just copy all of the content and swap the address, you will have created a duplicate content page, which will negatively impact your SEO.
You see, search engines frown upon duplicate content. They want every page to be unique and believe pages with content that is too similar is low effort, thus they don’t want to display it to their userbase.
5. Create Local Content
When you think about local SEO, the focus should be on that community. As such, you should create content specifically for the community and what is going on within it. For example, do you have a local team that’s doing really well that season?
If so, be sure to highlight it to help locals become aware of it and to help draw more traffic to your site.
You can even take it a step further by getting involved in the community. Consider sponsoring a local league in your location. Not only are you helping the community out, but you are also getting a lot of eyes on your business in one fell swoop.
Thus, you build a great reputation in that community while also getting marketing efforts on the clientele that matter most to you.
One of the biggest mistakes beginners make is focusing on broader topics that are not exclusive to that community. Or trying to appear to non-locals to help improve traffic, and that is the surest way to kill a local business.
Local is in the name, so you need to focus on local topics. Cover parades, events, and anything exclusive to your area.
6. Local Keywords
Keywords are just as important for local SEO as they are for normal. In fact, local keywords are a much better indicator of what your customer base is looking for, which can help you fill a niche in that community.
The good news is that most tools that help you find keywords have location-specific searches built-in.
Let’s talk about another Google service, the Google Keyword Planner. This tool helps you find the best keywords by looking at the expected value of the keyword, the amount of traffic, and other factors.
While normally it is looking on a global level, you can utilize the filtering options to zone in on a specific location. This can be as broad as a country, or as narrow as a town. And when looking at something that small, you can accurately predict trends.
For example, if there is an event in that area getting a lot of search volume, you should make sure your business is getting involved in it. It can also be a great starting point for building a business from scratch.
You can sometimes identify something the town is looking for but have. For example, let’s say you see a huge uptick for “BBQ” and realize the closest BBQ restaurant is about 50 miles away. That’s a pretty good restaurant idea.
7. Join Local Facebook Groups
One of the biggest problems I have heard from business owners starting out is that they find it difficult to get involved in a community. In many cases, it has become easier than ever to take part in local activities.
However, one surefire way to get involved might be something you never considered, using Facebook.
Most communities, global or local, have a social media presence for their respective communities. While each platform handles this differently, let’s focus on the most popular option.
Facebook has a Groups feature that allows users to connect with other users, and the groups can be about anything. In many cases, there are groups for entire regions like countries, states, cities, towns, and so on.
This makes them an incredibly useful tool for local SEO because it puts your business inside a group with your customer base. Locals will see your business’s name and may decide to check it out.
This is one of the easiest ways to get involved with a community, but it is only the first step. Be sure to get active in person.
Mobile-First SEO Strategies
In 2016, SEO was changed forever as Google adopted its Mobile-First Indexing practice.
Essentially, when Google sends a search bot to index the pages, it will use the mobile version of your website. Thus, if your website is not built for mobile devices, it could significantly impact your rankings.
The good news is that today, most CMS and website builders are all mobile-friendly. In fact, many platforms don’t require much extra work to get your site mobile-ready.
That’s because developers understand that failure to be mobile-friendly can be catastrophic.
As such, we need to take a deep dive into how to implement mobile-first SEO strategies in 2024.
1. Utilize Responsive Design
In the past, many websites would build the desktop version of their website, and the mobile version separately. This would mean that each version of the site would need to be managed and updated separately. Thus, creating double the work.
In 2024, that just isn’t the case because responsive design exists, which is a tech that Google recommends using.
In simple terms, responsive design is a technique where the layout of the site is changed to match the screen size the visitor is using to view the page.
For example, if someone were to use a computer monitor, the page would look traditional. However, if someone used a smartphone, the site would utilize more mobile-friendly elements.
Most CMS today are naturally responsive, so you really don’t need to do much to achieve this. That said, not all platforms are as competent as the others in this regard, thus you need to take matters into your own hands.
Making certain content choices on a design level can help you get better results, and that is a lot of what we are about to cover.
2. Make Sure Elements Are “Touchable”
Using a mouse gives you a lot of precision when clicking on a link or element on a website. The same is not true when it comes to using a touch screen found on your smartphone or tablet.
As such, menus or site elements that are easily navigable with a mouse end up being a nightmare on a smartphone.
One of the most common reasons this occurs is because the elements are too close together. Think about it for a minute, not only are all smartphone screen sizes slightly different, but the fingers of visitors are also different.
Someone with larger fingers is going to have a very difficult time tapping on a small link. As such, you need to make sure your menu items are spaced apart to make them more “touchable” for regular users.
One of the best strategies to use to determine this is to ask your friends and family members to navigate the website. Ask them if anything is hard to select or ask to borrow their phone and test it yourself.
If anyone mentions that it is or they had to zoom in to make it easier, you need to redesign that part of your site. A good rule of thumb is that no one should need to “zoom” into your site to use it effectively.
Some general tips that can help you achieve this include:
- Swapping out text links for dedicated buttons in your menus
- Increase the margins of your navigational menus to avoid misclicks
- Search for mobile-optimized menus as a starting point
3. Don’t Use Flash
Flash has been largely eliminated on the web today, so if you were building a site, you probably wouldn’t need to worry about this. However, if your site is quite old, you may actually have content that uses Flash.
This was typically used for flashy animations or games. And if you do have this, you need to immediately get rid of that content.
One of the reasons Flash has become discontinued is that smartphones cannot use the engine. Not to mention that Adobe has long given up support for developing Flash.
Today, all of the animations, games, and content like that utilize HTML, which is the golden standard for mobile devices.
Again, if you are planning on building a site from scratch, or have recently built one, it is unlikely you have any Flash content on your site. However, Flash has been a thorn in the side of many older sites, as its presence will impact your rankings.
If a crawling bot from Google locates a page with Flash content, it will not be able to recognize it, thus it thinks the content is faulty.
Thus, impacting search rankings. It is worth pointing out that HTML5 is not just better for mobile users. Modern web browsers have been optimized to handle HTML5 and help your website perform better, thus, helping your SEO efforts.
4. Optimize Images and Videos for Mobile
Visual elements like images and videos make up a huge portion of site content in 2024, with video content continuing to grow in the mobile sector. In fact, every year, mobile video consumption has doubled.
Clearly, images and video content are important when trying to appeal to mobile audiences.
Optimizing this content for those users is not quite as simple as many would lead you to believe. For example, you will probably be told that responsive design will resize your images for you. And to be fair, this is true.
However, one thing they fail to leave out is that the image quality can suffer immensely from it. Consider an image that has some text on it for a moment. If that image was shrunk down considerably from the original size, would it be readable?
In many cases, the answer is no, and that can really ruin the mobile experience of your website.
As such, images should be picked with mobile devices in mind to avoid this problem entirely. Optimizing video content for your site is another matter altogether. And you may have to redesign the video itself to better fit that market.
For example, perhaps you made a quick ad for your business. Does that video rely on the user listening? If so, you have already lost 75% of the mobile market because most people keep their phones muted in public spaces. In that case, it’s all about the captions.
Thus, the video needs to be flashy to keep their attention and explain the points with text. This doesn’t work for every site, but it is something to keep in mind. There’s also the issue of video size. Mobile users are looking for shorter videos.
Traditional videos around 10 minutes are a no-go. Aim for 2 minutes at the most for mobile users.
5. Avoid Popups
While popups can have positive effects when it comes to signups, deal alerts, and whatnot, there’s no denying they are annoying. And on a mobile device, this annoyance is taken to the next level – frustration.
If pop-ups are not scaled accordingly, they can be very difficult to close, and that’s if they don’t bring your phone to a standstill.
While many people buy a new phone every year, just as many will use a phone from over 5 years ago. And I’m not talking about big-name phones like Samsung Galaxies or iPhones. Those cheaper phones were underpowered then, and they are certainly still so today.
Popups can overload these older phones and actively make these users avoid sites that have them.
Now, that’s just the user side of the problem. Google also understands that intrusive popups are likely to turn visitors off, thus it avoids recommended pages that have intrusive popups on their mobile sites.
For this reason, many sites opt to disable pop-ups on mobile devices to avoid this from ever happening.
6. Mobile Linking
We’ve talked about the importance of internal and external links in our general SEO strategies. All of that remains true for mobile, but there is one key difference…you need to make sure your links are to other mobile-friendly pages.
For example, if you send a user from your mobile-friendly site to a non-mobile-friendly site, it is not a good experience.
Not only is it bad for the user, but the same is true for the bot, which naturally will hurt your SEO efforts. As such, be sure to test out every single link on a mobile device. It’s worth pointing out that since most sites have adopted responsive design, this isn’t as common today.
That said, it is still something to be conscious of when choosing what links to include and what not to. Since your site should be mobile-friendly, this should really only be a problem for external linking.
That said, if you have avoided responsive design and create pages independently, then you need to make sure every internal link is pointing to the mobile page and not the desktop version.
FAQs About SEO Strategies
Strategic SEO is planning and implementing steps to improve a website’s rankings in search engines. It involves understanding your audience, using the right keywords, and making your website easy to use and find.
A good SEO strategy includes optimizing website content, improving website speed, being mobile-friendly, and earning quality backlinks. It’s also important to regularly update content and track your results.
Well, SEO is a marketing strategy. It focuses on increasing a website’s visibility in search engine results. This helps attract more traffic, which can lead to more customers. Thus, the two are closely related.
To improve your website SEO, follow all the strategies we’ve mentioned in the article. Also, it’s important to note that SEO takes time (months or even years) for you to see results. So, patience is also a must!
SEO is important to business because it helps your website show up in search results. This can bring more visitors to your site, increase brand awareness, and lead to more sales.
No single social media platform is “best” for SEO, as SEO mainly involves search engines like Google. However, social media can indirectly help SEO by driving traffic to your website and increasing brand visibility.
The most common goal of effective SEO strategies is to increase a website’s visibility in search engines. This leads to more organic traffic, which can result in more customers and sales.
Optimize Your SEO Today With These SEO Strategies
While the SEO rules continue to change regularly, the impact it has on your website does not. SEO is crucial for organically growing your website and various strategies can make or break your site.
The most important aspect when it comes to SEO is your ability to constantly adapt to the changing environment. Again, SEO rules change every couple of months, you need to stay on top of it and follow the trends that are proven to work.
The strategies we have discussed today are a great starting point for any website today. Most of them are quite simple and easy to understand but don’t underestimate it. It takes a lot of work to maintain your site’s SEO.
Are you more interested in normal SEO or local SEO? Which SEO strategies did you find to be the most effective?