Best SEO Tools

8 Best SEO Tools to Use in 2022

The right SEO tools can make what seem like impossible jobs possible. They can also make the life of an SEO specialist easier, as the best ones usually provide a set of features that can help with all types of SEO issues. Below, we are going to explore some of the best SEO tools available today.

Choosing between SEO platforms can be difficult. There are so many out there, and honestly, a lot of them cost quite a bit of money. However, with the right knowledge and a place to start, not only can you find some fantastic SEO platforms, but you can also find some that are either totally free to use, or very low-cost.

What Are SEO Tools?

SEO tools are those that can help an individual or a business plan and execute an online search strategy in a more organic way. These types of platforms are mainly used to improve the website search ranking for the specified individual or business.

The best SEO tools will provide customers a full suite of features and functionality. Some of the main things that these different SEO analysis software platforms give the user include powerful keyword research tools, backlink aids, rank tracking means, and reports.

The best SEO tools can also be used to look at what the competition is doing. These platforms will help give the user an inside look at different industry niches and see what works and what doesn’t.

Here are some of the best SEO tools online today. Give them a look, compare them, see which one works best for you, and then make an educated choice.

Some of the Best SEO Tools

1. Google SEO Tools

Google SEO Tools

Free or paid, you will be hard-pressed to find better SEO functions than the ones you will get from Google SEO Tools. Think about it; Google is already the biggest search engine on the Internet. It makes sense that their platform of tools would be on the top of this list.

Their suite of tools offers you quite a bit. You will specifically want to make sure that you are using Google Analytics and Google Search Console if you use this platform for your SEO purposes.

Google SEO Tools comes packed full of features and functionally. Not only does it give you everything imaginable to rank higher in searches, but you can also do things like submit a sitemap, request indexing, and more.


  • Web-based cloud system
  • Compatible with SaaS and Android
  • Includes keyword tracking tools
  • Online support and documentation
  • Search impressions and queries
  • Free to use
  • Tons of built-in tools
  • Opportunity suggestions

2. SEMrush


Another one of the best SEO tools out there is SEMrush. This platform provides an all-in-one tool that is perfect for beginners. They also hand out 7 days of their platform for free. This means you can try it for a week to see if you even like it.

Sure, keyword research and backlinks are both very important in the SEO world. That being said, SEMrush looks to give users a package where they can do a little of everything, all from one dashboard.

The platform is designed with beginners in mind. It is intuitive and accessible. It is also well-organized and as stated above, has arguably the most detailed dashboard of any platform on this list.


  • Excellent online support
  • View competitor backlinks
  • Topic research for new ideas
  • Find valuable keywords
  • Check on-page SEO rankings
  • View keyword ranking over time
  • Monitor website backlinks

3. Ahrefs

Ahrefs SEO Tools

Ahrefs is another all-in-one tool that makes the list because while it is very similar to SEMrush, it goes a step further and shines when it comes to depth. If you have actually been around SEO for a while, already know what your goals are, and you are looking to maximize everything you can, then Ahrefs is the SEO tool for you.

While the platform is not as intuitive and easy to use as SEMrush, it does have a set of tools that can get your SEO strategy exactly where it needs to be, provided you take a little while to learn the platform.

Ahrefs has the best backlink analysis tool around. They also give you the ability to search for popular content using keywords. All-in-all, Ahrefs is one of the most detailed SEO tools online.


  • View search results and traffic profiles of any site
  • Audit any website’s user on -site performance
  • Generate keywords
  • Analyze keywords
  • Calculate traffic potential
  • Find and analyze top-performing content
  • Monitor ranking and compare them over time

4. Conductor


Conductor is a very powerful SEO tool that uses a combination of SEO marketing and content marketing platforms. This allows users the ability to improve their SEO results by making necessary changes.

The platform has custom reporting capabilities as well as detailed competitor data feedback that you can look at and use to your advantage. The design is very user-friendly as well, which means even if you are a newbie to the world of SEO, you should have no issues using it.

Conductor offers a free trial, like most of the SEO tools on this list. Test it out for a while before committing.

One other thing of note. Pricing for Conductor is actually customized. You will need to contact them to get pricing info and discuss what all you are looking for.


  • Integrates with Google Analytics, Search Console, and Adobe
  • Allows users to track competition
  • On-page editor to make content changes on the fly
  • Chrome extension available
  • Supports paid search and organic search
  • Keyword research and tracking tools
  • Track SEO results over time

5. SpyFu

SpyFu SEO Tools

SpyFu makes our list because it is probably the best SEO tool to use when it comes to competitive analysis. Basically, this doesn’t act as an all-in-one tool, but it does offer the very best competitor analysis out of all the systems on this list.

The name kind of says it all. It basically allows you to spy on your industry rivals (legally) when it comes to their SEO practices. The SpyFu tool can really give you a leg up on the competition if you are able to leverage and use it the right way. 

The best thing about SpyFu is that they give you access to all the data they uncover no matter which level of their services you sign up for. If you are looking for a competitive edge in a niche-specific industry, then give this platform a look.


  • Determine competition keywords and how they rank
  • Discover organic keywords on a competitor site
  • Find out how many clicks per day, week, or month a site gets
  • Investigate what Google Ad campaigns are being run
  • View past ranking history
  • Utilize Adwords templates
  • Ongoing site monitoring 

6. Moz Pro

Moz Pro

When it comes to names in the world of SEO tools, it doesn’t get much bigger than Moz. They are a recognized and trusted name, and they have been around for quite some time. Still, even with all that notoriety, a platform still has to provide excellent tools, and Moz does exactly that.

The software comes with a very user-friendly layout. With keyword research and tracking built-in, the product gives you everything you need to get your website search rankings up. 

There is also a really nice competitor research page that can be utilized, as well as page view tracking rules. Moz continues to bring value to the SEO market, and their platform remains in the discussion of the best SEO tools out there today.


  • Discover and prioritize the right keywords
  • Find website SEO errors
  • Get suggestions on how to fix all errors
  • Trace keyword rankings over time
  • Improve your link building strategy with the link research tool
  • Gain insights on competitors that are very valuable
  • Custom reports and gathered campaign data

7. Searchmetrics

Searchmetrics SEO Tools

Another fantastic web-based SEO tool to consider is Searchmetrics. The platform is packed with great features and is very well priced. Users will have the ability to improve all sorts of SEO-related content. 

With Searchmetrics you can improve search engine optimization, web content, and website performance all in one place. Not only are a ton of great tools provided, but the platform also integrates easily with third-party apps.

Some of the notable ones include Adobe, AT Internet, IBM, IntelliAd, and Webtrends.

The reporting tools will show you a lot of helpful and valuable data, including providing you with some really great visual graphs. It will take a little time to learn the interface, as it is not quite as intuitive as some of the others on this list. 


  • SEO crawler that can help spot errors
  • Set up custom crawls to monitor a website regularly
  • Includes a “Research Cloud” tool
  • Find relevant topics to help with content strategy
  • See what keywords competitors are ranking for
  • Use built-in linking tools to improve backlink strategy

8. SEO Panel

SEO Panel

Rounding out our list of the best SEO tools available is a platform called SEO Panel. What makes this particular platform unique is the fact that it is the only one on our list that is open-source and totally free to use.

It can be accessed using the cloud, or users can get the download for free and install it on a Mac or Windows computer. It is compatible with either.

The fact that it is totally free is always nice. However, don’t let the fact that it is free deter you from trying it out. The product actually has a ton of great features that can help improve your SEO rankings.

The features provided are comparable to any other of the SEO tools on this list. It is a great tool if you are looking to get into SEO for free, and it offers a very easy to use dashboard option.


  • Check keyword ranking and targeted keywords
  • Auto-submit sites to directories
  • Check on social media details
  • SEO audit tool built-in
  • Check Google and Alex rankings
  • Get page load speed insights
  • Easily import keyword lists
  • Check all backlinks

Main Benefits of SEO Analysis Software Tools

Truth be told, there are a ton of benefits, both individually and professionally, to be had when using the best SEO tool online. People usually think of one thing, search ranking. Rightfully so, as this is the main reason we use SEO tools.

That being said, here are some other main benefits of using SEO platforms:

Automated Reporting: The very best SEO tools should help you automate all reporting. It does this by automatically pulling data points for you. You should also be allowed to set up custom reports and see almost any type of data you want.

Higher Search Rankings: SEO tools are considered by many to be good for one specific thing, better search rankings. The best platforms allow you to build an SEO strategy that has a lot of different uses built-in.

Along with the main keyword research tools, things like website improvements, quality backlinks, and a social media campaign should all be incorporated.

Higher-Quality Website Traffic: Last but definitely not least, the best SEO tools will help your site connect with your target audience. This means targeting the right leads, which leads to higher-quality organic search traffic.

What Features Are a Must When Choosing an SEO Tool?

As is the case with anything, no all SEO software is created equal. The one you choose is going to be based on what your personal preferences are, along with what tools and fictionality are best for your situation.

With that being said, some of the must-have features you should look for when making your decision include:

  • Keyword Research Tools
  • Reporting Features
  • Competitor Analysis Tools
  • Link Management Tools
  • Website Monitoring Tools

Get all this in one place, and you will definitely be on your way to better search rankings.


With all the available SEO tools out there today, it can be tough to make an educated decision. You can’t go wrong with any of the platforms on the list above. All of them offer solid features and can get you on a path to better website rankings right out of the box.

There is something important I want you to remember. In this specific case, picking the best SEO tools for your situation does not necessarily mean picking just one tool. Try starting with one of the all-in-one tools from the list above and see how you like that. 

You may need (or want) to integrate that platform with another and combine tactics. Whatever the case may be, when it comes to SEO, the landscape is ever-changing. It is a good idea to always try and be one step ahead of the game.

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